---
schema_version: "1"
id: 62322da4b11bb96558695436b422b0bc87aa2747190a6bbb36457d2c234ce666
title: Associate a Visitor with a Prospect
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_assign_visitors.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_assign_visitors.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ab7ed708e15f720c28fb22c6f2849c7e51299cacda7469b1ee88381fba1220a6
description: Most prospects are related to their visitor activity when they convert, but you can manually associate a visitor with a prospect. This feature comes in handy when you’re in contact with a potential prospect whose company is in your visitor report.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Associate a Visitor with a Prospect

Most prospects are related to their visitor activity when they convert, but you can manually associate a visitor with a prospect. This feature comes in handy when you’re in contact with a potential prospect whose company is in your visitor report.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d109373e38">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d109373e38 ">To create or associate a visitor to a prospect:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d109373e38 ">
              <span>Account Engagement Administrator or Marketing
                role</span>
            </td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)

Note When you manually associate a visitor, the email address you enter for the prospect is prefilled in Account Engagement forms.

1. Navigate to **Prospects** | **Visitors** and find the visitor you want to associate.
2. Click **Create / Associate** next to the visitor.
3. Enter an email address for the prospect record. If you have multiple prospects with the same email address, Account Engagement associates the visitor to the prospect with the most recent value in the Last Activity field.

#### See Also

- [Converting Visitors to Prospects](https://help.salesforce.com/s/articleView?id=mktg.pardot_converting_visitors_to_prospects.htm&release=264.0.0&type=5 "A prospect is a visitor with a known email address. Account Engagement tracks visitors and converts them to prospects when an email address can be assigned, which typically happens via a form submit.")