---
schema_version: "1"
id: 7fcac26702902b6d03dd9d68cd7ea46820303abc25264ceaf732e85960c3de40
title: Set Up B2B Marketing Analytics Plus
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_analytics_setup_plus.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_analytics_setup_plus.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d433b96e97034a7f9cba35a027974ef263961b147a622f7aa276151969c9b23c
description: To get started with B2B Marketing Analytics Plus, review the data requirements and make sure that the prerequisite features are in use. After everything is set up, invite users to create their own apps in Analytics Studio.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Set Up B2B Marketing Analytics Plus

To get started with B2B Marketing Analytics Plus, review the data requirements and make sure that the prerequisite features are in use. After everything is set up, invite users to create their own apps in Analytics Studio.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce <strong>Enterprise</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions with <span>Account Engagement <strong>Premium</strong> Edition</span>.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce <strong>Enterprise</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions with <span>Account Engagement <strong>Plus</strong> and <strong>Advanced</strong> Editions</span> with the B2B Marketing Analytics Plus add-on.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d11059e93">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d11059e93 ">To enable B2B Marketing Analytics Plus:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d11059e93 ">Customize Application</td>

          </tr>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d11059e93 ">To create and customize B2B Marketing Analytics Plus apps:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d11059e93 ">B2B Marketing Analytics Plus Admin</td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d11059e93 ">To view shared B2B Marketing Analytics Plus apps:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d11059e93 ">B2B Marketing Analytics Plus User</td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)

Note Pardot is now known as Marketing Cloud Account Engagement. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in a few places until we replace it, including in the app itself.

Many assignments and settings are on by default. We recommend that you verify these settings before you tell users to create apps.

Watch a Demo: [![play button icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/resources-global/_corporate/images/play_btn.png)Getting Ready for B2B Marketing Analytics Plus (English Only)](https://salesforce.vidyard.com/watch/MNCBDbXckqzh9ANB73dX8w)

1. From Setup, in the Quick Find box, enter Analytics, and then verify that these settings are enabled: CRM Analytics and Data Sync and Connections.
2. In the Quick Find box, enter Einstein Discovery, and then enable the feature.
3. Make sure that Customizable Campaign Influence is turned on and data requirements are met.
4. Give users these required permission sets: CRM User, Sales User, or Service User AND B2B Marketing Analytics Plus Admin.
5. Verify that object permissions on the Analytics Cloud Integration User profile are set to Read on these objects: Accounts, Campaigns, Campaign Influence, Contacts, Events, Landing Pages, List Emails, Marketing Forms, Marketing Links, and Opportunities. If updates are needed, clone the profile and Add the necessary permissions.
6. When permissions are complete, notify the users that they can create their own apps.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)

Note

By default, archived prospect data is included in CRM Analytics datasets. To exclude data from archived prospects in the Prospects and Prospect and Activity datasets, change your preferences in Account Engagement Settings.

#### See Also

- [Enable Data Sync and Connections](https://help.salesforce.com/s/articleView?id=analytics.bi_integrate_enable_replication.htm&language=en_US)
- [Understand What Happens When You Enable Data Sync and Connections](https://help.salesforce.com/s/articleView?id=analytics.bi_integrate_understand_enable_replication.htm&language=en_US)