---
schema_version: "1"
id: b30b5d65767a4e6e2a4222542cd0bcf486faad5a3b8203db14774cffa8e96b12
title: Active Prospects
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_active_propect.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_active_propect.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ed7727c808c29d31c6abc2cadb06adf5f9f634b52f1c8d9e625b19283f6fa0f4
description: An active prospect has performed an activity, such as submitting a form, visiting a page, or clicking a link. Active prospects have a green person icon next to their name. A prospect who has never been active has a red person icon.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Active Prospects

An active prospect has performed an activity, such as submitting a form, visiting a page, or clicking a link. Active prospects have a green person icon next to their name. A prospect who has never been active has a red person icon.

Some activities are passive and aren’t good indicators of a prospect’s interest. The following activities don’t make a prospect active:

- Email send
- Email open
- Email bounce
- Opportunity