---
schema_version: "1"
id: ee43f78a600e78bb89355cda3bed12bd7e591596c5dc6adb583a4135a65014dd
title: Set Up Marketing Cloud Engagement for Offers
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/offers_setup_communication_mce.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.offers_setup_communication_mce.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bc486782981c4d125ec2017d74bd5cbf2b78883daa87cbe8718761928fecc6a1
description: Connect your Salesforce org with your Marketing Cloud Engagement instance. Install and set up Marketing Cloud Connect to sync offer data from the Salesforce org to Engagement. To help marketing managers design personalized offer emails, install the Offer content block in Engagement.
products:
  - Marketing
release: "264"
---
# Set Up Marketing Cloud Engagement for Offers

Connect your Salesforce org with your Marketing Cloud Engagement instance. Install and set up Marketing Cloud Connect to sync offer data from the Salesforce org to Engagement. To help marketing managers design personalized offer emails, install the Offer content block in Engagement.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Marketing Cloud Engagement</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d11103e54">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d11103e54 ">To configure Marketing Cloud Engagement:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d11103e54 ">Marketing Cloud Administrator role</td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d11103e54 ">To set up Salesforce org for Engagement connection:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d11103e54 ">
              <p>View Setup and Configuration</p>
              <p>AND</p>
              <p style="margin-bottom:0;">Customize Application</p>
            </td>

          </tr>
        </tbody>
      </table>

## Connect to Marketing Cloud Engagement Instance

1. [Add a send classification in Engagement for offer emails](https://help.salesforce.com/s/articleView?id=mktg.mc_es_create_send_classification.htm&type=5&language=en_US).
2. [Create a package to connect Engagement to Salesforce org](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_setup_mc_org_connection_connected_app.htm&language=en_US).
3. [Connect Salesforce org with Engagement](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_setup_mc_org_connection_setting.htm&language=en_US).

## Install and Configure Marketing Cloud Connect

1. [Install and set up Marketing Cloud Connect package](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_setup_mc_data_sync_package.htm&language=en_US).
2. [Assign the Marketing Cloud Connect API user access the Offer Designer permission set.](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_setup_mc_data_sync_object_permission.htm&language=en_US).
    
    The permission set provides the API user access to the required Offer objects.
3. [Create Synchronized Data Sources for the Offer and the Offer Treatment objects.](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_setup_mc_data_sync_extension.htm&language=en_US).

## Install Offer Content Block

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-real_time_offer_management-264-0-0-production-enus/9bd7649d-776f-43e6-b210-f781a48bbc79/images/icon_important.png)

Important If the package doesn’t install in your Engagement org, use this link: https://{Account stack location}/cloud/#app/Administration/InstalledPackages/1bc99e36-dccd-41bb-8c0d-e99128b83f8d/install. At the beginning of the URL replace {Account stack location} with the location of your Engagement account stack.

1. Copy the [URL](https://sf-industries.my.salesforce-sites.com/loyaltyoffercontentblock) of the Offer content block package.
2. Paste the URL for the package into your browser navigation bar, and then press **Enter**.
3. Enter your Engagement credentials.
4. Click **Install** | **Agree**.