---
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title: Set Up Marketing Cloud Next for Offers
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/offers_setup_communication_mc_next.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.offers_setup_communication_mc_next.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c96c41ffc0bca0b6a37b732a8139241da9e7012834054bea6f3cb55071965bdd
description: Set up Marketing Cloud Next and Outbound Engagement to empower marketing managers to automate the process of sending offer messages across email, SMS, push notification, and WhatsApp channels with minimal effort.
products:
  - Marketing
release: "264"
---
# Set Up Marketing Cloud Next for Offers

Set up Marketing Cloud Next and Outbound Engagement to empower marketing managers to automate the process of sending offer messages across email, SMS, push notification, and WhatsApp channels with minimal effort.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong> and <strong>Unlimited</strong> Editions with Real-Time Offer Management and Marketing Cloud Next</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
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        <thead class="slds-text-title_caps ">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d8221e60">User Permissions Needed</th>
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        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d8221e60 ">To set up Marketing Cloud Next:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d8221e60 ">Marketing Cloud Admin permission set</td>

          </tr>
        </tbody>
      </table>

1. [Set up Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_overview.htm&language=en_US).
2. [Provide marketing managers the required access to the Outbound Engagement Content Resource object](https://help.salesforce.com/s/articleView?id=ind.outbound_engagement_editions_permissions.htm&language=en_US).
3. Set up a process to gather customer consent before sending them offer messages.
    
    See [Import Consent Data to Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_consent_import_create.htm&language=en_US) and [Create Consent Marketing Flow Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_consent_request.htm&language=en_US).