---
schema_version: "1"
id: ec742566d8c04a3071f452a29ce3c5dbe608c8a0f4ac1628ab26a729360267a4
title: Offer Personalization Setup
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/offers_personalization_overview.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.offers_personalization_overview.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 30076831ea2ae0ababa7cef47f34ac21856889a85b94f415ab2c4e0e6bab038e
description: Use Salesforce Personalization to identify and deliver the most relevant offers to customers based on their unique profiles and real-time activity.
products:
  - Marketing
release: "264"
---
# Offer Personalization Setup

Use Salesforce Personalization to identify and deliver the most relevant offers to customers based on their unique profiles and real-time activity.

- **[Set Up Offer Personalization](https://help.salesforce.com/s/articleView?id=mktg.offers_set_up_personalization.htm&release=264.0.0&type=5)**  
    Configure Data Cloud and Salesforce Personalization to set up the data required to show personalized offers. For example, show offers based on a customer's browsing and purchase history.