---
schema_version: "1"
id: 40d06549a2ae451882187a6c6c4d31b8027c558a4f8e7e72ed9d2b48253cef1d
title: Send Offer Emails from Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/offers_activation_mce.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.offers_activation_mce.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: eeab5b4e9836629a9d4b3d5777f2a476a2f82c2d40f4114330aaa91345dc26dc
description: Marketing managers can use the Offer content block to design personalized offer emails and send the emails by using journeys in Marketing Cloud Engagement.
products:
  - Marketing
release: "264"
---
# Send Offer Emails from Marketing Cloud Engagement

Marketing managers can use the Offer content block to design personalized offer emails and send the emails by using journeys in Marketing Cloud Engagement.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Marketing Cloud Engagement</td></tr></tbody></table>

Before you can use Engagement to send offer emails, admins must [set up Engagement for Offers](https://help.salesforce.com/s/articleView?id=mktg.offers_setup_communication_mce.htm&release=264.0.0&type=5 "Connect your Salesforce org with your Marketing Cloud Engagement instance. Install and set up Marketing Cloud Connect to sync offer data from the Salesforce org to Engagement. To help marketing managers design personalized offer emails, install the Offer content block in Engagement.").

## Emails in Engagement

Content Builder is a content management tool where marketing managers can create emails and email templates. For offer emails, marketing managers can use the Offer content block to personalize emails with information from offers and their related treatments. After adding the content block on to an email, select the target offer and treatment, and then use its fields in the email. To share multiple offers in an email, add a separate content block for each offer. See [Create Emails in Content Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_create_emails.htm&language=en_US).

## Journeys in Engagement

Journey Builder is a campaign planning tool where marketing managers can design journeys to send offer emails. Journeys can include multiple stages that start with the offer launch email and then send remainder and follow-up emails. To make sure that offers reach the right audience, target journeys towards the offer target audience by using segment data from Data 360. See [Journeys and Messages](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_journey_builder.htm&language=en_US) and [Find Data Cloud Segments in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=data.c360_a_segments_in_marketing_cloud.htm&language=en_US).