---
schema_version: "1"
id: 715a6517e6ea0593cd4945420b92b8f51a279068e49cba2592cffa560666d0b0
title: Set Up Lead Assignment Rules
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_set_lead_assignment_rules.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_set_lead_assignment_rules.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 79753d221d6efcacc81d65b77c1ab1eaa071f8ce6ecff805f5f74480fdeac9e7
description: After a prospect is converted to a lead, lead assignment rules determine how the record owner is assigned. To assign a different record owner for leads, you can create a new rule.
products:
  - Marketing
release: "264"
---
# Set Up Lead Assignment Rules

After a prospect is converted to a lead, lead assignment rules determine how the record owner is assigned. To assign a different record owner for leads, you can create a new rule.

1. From Setup, enter Assignment Rules in the Quick Find box, then select **Lead Assignment Rules**.
2. Select **New** and give the rule a name. Specify that you want this rule to be an active rule for leads, and then click **Save**.
3. To create the rule entries, click **New**.
4. Specify the order in which the rule entry is processed, the condition the lead must match, and the user the lead is assigned to.