---
schema_version: "1"
id: 52f6ae48b3ac7c410569a93c3ca1bb6330e1bd33f54d8e499e1491a73293b799
title: Working with Prospects
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_prospects_leads_convert.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_prospects_leads_convert.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 77f55c86994db787f25d92501f31c8a7d9f1daa1c608f97f08b4f0d2095d20c0
description: Focus on high-value prospects, while unqualified ones remain hidden until they reach the required engagement score. You can add prospects to Marketing Cloud Next manually or import them in bulk.
products:
  - Marketing
release: "264"
---
# Working with Prospects

Focus on high-value prospects, while unqualified ones remain hidden until they reach the required engagement score. You can add prospects to Marketing Cloud Next manually or import them in bulk.

## Add a Prospect

You can add new prospects if you have potential buyers who are yet to be qualified as leads.

1. From the **Prospects** tab, click **New**.
2. Enter the prospect's information. Provide at least last name, email, or phone number.
3. Click **Save**.

## Import Prospects

If you want to add multiple prospects, you can import them using a CSV file.

1. From the **Prospects** tab, click **Import**.
2. Click **Import from File** and click **Next**.
3. Click **Upload File**, select the CSV file, and click **Next**.
4. Map each column from your file to the Salesforce field, and click **Start Import**.
    
    Make sure that the **Consent Status** column includes opt-in values if you plan to send marketing emails.
5. Click **Done**.

## Create a Unified Individual Segment for Prospects

Prospects are treated as unified individuals, so you can create a unified individual segment, define rules for your prospects, and add them to campaigns.

For more information, see [Manually Create a Segment](https://help.salesforce.com/s/articleView?id=mktg.mktg_audiences_segment_create_manual.htm&language=en_US) and [Segment Your Data with Attributes](https://help.salesforce.com/s/articleView?id=data.c360_a_segmentation_interface.htm&language=en_US).