---
schema_version: "1"
id: 14ba9b236178547a2704b1e996efb5a3e996d92d4823b810ed5f2118fcab9a93
title: Convert Prospects in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_prospects_conversion.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_prospects_conversion.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8dfeef5ae5a30d68655764628ace9578f959cab088ca660b51f54f1c1d840313
description: After a prospect meets the required engagement score, convert them to leads or contacts manually or set up an automated flow to convert them.
products:
  - Marketing
release: "264"
---
# Convert Prospects in Marketing Cloud Next

After a prospect meets the required engagement score, convert them to leads or contacts manually or set up an automated flow to convert them.

## Convert a Prospect to a Lead Manually

Identify prospects who’ve met the engagement score criteria and convert them into leads.

1. From the **Prospects** tab, select a prospect and click **Convert**.
2. Enter the name of the lead or select an existing lead.
3. Enter all the necessary information, such as record owner and company.
4. Click **Convert**.

All the information that you’ve provided for the prospect is now mapped to the lead record.

## Convert Prospects to Leads Using a Flow

Create an automated flow to convert multiple prospects into leads after they meet the engagement score criteria.

1. Open Flow Builder.
2. Click **New Flow** and select **Data 360-Triggered Flow**.
3. Click **Create**.
4. For the Start element, select engagement score as the Data 360 object.
5. Set the conditions so that when the engagement score is more than a certain value, the prospect is converted to a lead.
6. Save and test the flow.

## Convert a Prospect to a Contact Manually

Look for a qualified prospect and convert it into a contact for targeted engagement. You can also relate the contact to a new or an existing account.

1. From the Prospects tab, select a prospect and click **Convert**.
2. On the **Convert Prospect** window, click **Contact**.
3. Enter or select a contact and account.
    
    Creating a new account is disabled if you choose an existing contact.
4. (Optional) Link the contact to a new opportunity or an existing one. If you don’t want to create a new opportunity, select **Don’t create an opportunity on conversion**.
5. Enter the contact record owner, select the converted status, and then click **Convert**.

## Convert Prospects to Contacts Using a Flow

To convert multiple prospects at one time or as they become marketing qualified, use a record-triggered flow. Data 360\-triggered flows and form-triggered flows can also convert prospects. However, these instructions refer only to the record-triggered flow method.

1. Open Flow Builder and ​​click **New Flow**.
2. Select Start From Scratch, click Record-Triggered Flow, and then click Create.
3. From the **Object** dropdown, select **Prospect**.
4. For the trigger, select **A record that is created or updated**.
5. From the **Condition Requirements** dropdown, select **All Conditions Are Met (AND)**.
6. Set the condition that if the Prospect field matches the specified value, the prospect is converted to an existing or new contact.
    
    For example, if `ProspectStatus` equals `Qualified`, then the prospects are converted to contacts.
7. Select **Actions and Related Records**.
8. Click the plus icon, and then select **Action**.
9. Search for and select the **Convert Prospect** action.
10. Set input values for the selected action.
    1. Give the action a label and API name.
    2. Enter the **Prospect ID**.
    3. Enter the **Converted Status**. The status must be a valid picklist option for **Prospect Status** field in Prospect Object and the **Converted** check box must be selected.
    4. Select **Existing Contact ID** or **New Contact Record** to convert to a new or existing contact.
    5. Select **Existing Account Record** or **New Account Record** to link to a contact. Existing contacts are already associated with an account.
    6. (Optional) Select **Existing Opportunity ID** or **New Opportunity Record** to add to the contact.
11. Save your changes and click **Activate**.