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title: About Marketing Tactics in Marketing Planning and Operations
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description: "A marketing tactic is the execution work that delivers a campaign or program: a specific email, a paid social ad, or a landing page. Unlike a campaign, which is the effort you plan and track, a tactic is the individual piece of work that carries it out. Each tactic gathers the content that runs it from Salesforce CMS and tracks its own progress from draft to complete."
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  - Marketing
release: "264"
---
# About Marketing Tactics in Marketing Planning and Operations

A marketing tactic is the execution work that delivers a campaign or program: a specific email, a paid social ad, or a landing page. Unlike a campaign, which is the effort you plan and track, a tactic is the individual piece of work that carries it out. Each tactic gathers the content that runs it from Salesforce CMS and tracks its own progress from draft to complete.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_setup_editions.htm&amp;release=264.0.0&amp;type=5" title="Marketing Planning and Operations requires specific Salesforce editions and licenses. Learn about the editions, licenses, and add-ons that provide access, including the add-on for planning agents.">View supported editions</a></td></tr></tbody></table>

## Marketing Tactic Basics

Planning work, such as initiatives and plans, describes what success looks like and who owns it. A marketing tactic is the piece that executes the plan.

A tactic gathers the content that runs it, such as ad creative or a landing page. The tactic then goes out as one piece of work. Salesforce CMS manages that content.

A tactic is also different from a goal. The goal sets the target for the work, and the tactic is the work that drives the result.

## Marketing Tactic Creation

Every tactic runs under a campaign or a marketing program. Build one from scratch or from a marketing tactic template, so you reuse a proven tactic instead of rebuilding it each time.

![A Marketing Tactic Under the Q3 Product Launch EMEA Program](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_example.png)

A Marketing Tactic Under the Q3 Product Launch EMEA Program

The Q3 Product Launch EMEA program includes a digital webinar plan with a goal of 2,000 registrations per event. Under that plan, a LinkedIn Paid Social Promotion campaign carries a goal of 500 registrations, a quarter of the plan's target.

The LinkedIn Paid Social Ads tactic runs under that campaign, and a campaign manager builds and runs it to drive those registrations. The tactic starts in draft while targeting and creative come together. It moves to Active after the ads are live, and completes when the promotion ends. The 500-registration goal stays on the campaign, and the tactic is the work that drives the number.

#### See Also

- [_Salesforce Help:_ Reuse Marketing Tactics with Templates](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_tactics_templates.htm&release=264.0.0&type=5 "A marketing tactic template is a reusable snapshot of a proven tactic. Teams publish a tactic as a template and build new tactics from it, so recurring work stays fast and consistent.")