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title: About Marketing Governance in Marketing Planning and Operations
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description: Governance is the compliance layer for marketing work. It checks whether the work meets the required standards and tracks every review the work goes through to clear them.
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  - Marketing
release: "264"
---
# About Marketing Governance in Marketing Planning and Operations

Governance is the compliance layer for marketing work. It checks whether the work meets the required standards and tracks every review the work goes through to clear them.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_setup_editions.htm&amp;release=264.0.0&amp;type=5" title="Marketing Planning and Operations requires specific Salesforce editions and licenses. Learn about the editions, licenses, and add-ons that provide access, including the add-on for planning agents.">View supported editions</a></td></tr></tbody></table>

## Governance Basics

Governance answers one question about marketing work: does it meet the required standards? It checks work against brand, regulatory, and policy standards before that work moves forward.

Governance is available on three types of marketing work:

- Marketing programs, which plan and organize the work
- Marketing tactics, which carry out individual pieces of execution, such as an email or an ad
- Campaigns, which run the marketing initiatives

## Compliance Controls

A compliance control is a defined check that a reviewer evaluates a record against, such as brand compliance, regulatory messaging review, or data usage policy. Each control belongs to a functional type that your company defines, such as brand or regulatory.

A reviewer evaluates the record against the control and then records whether it passes along with the reason for the decision.

![Governance Across Marketing Work](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_example.png)

Governance Across Marketing Work

Governance applies wherever marketing work is held to a standard before it moves forward:

- The Q3 Product Launch EMEA program's promotional campaign passes a brand compliance review and a regulatory messaging review before it goes live.
- The Q3 Product Launch EMEA program passes a data usage policy review before its audience segmentation work begins.
- An email tactic in the program passes a privacy and consent review before it sends.

In each case, governance runs the reviews that apply and tracks whether the work passes.

#### See Also

- [_Salesforce Help:_ Add Compliance Controls for Governance](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_components_governance_add_controls.htm&release=264.0.0&type=5 "Marketing Planning and Operations supports only manual compliance controls, not automated validations. After you create a control and activate a version of it, the marketing team can add it as a review on their marketing work.")
- [_Salesforce Help:_ How Compliance Reviews Work](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_components_governance_mandatory_rules.htm&release=264.0.0&type=5 "A compliance review applies to marketing work in one of two ways. Someone requests a review for a specific piece of work, or a company requires a control across a whole category of work. Either way, the owner sends the review requests, and each review goes to a reviewer, who checks the work and notes whether it passes. Each record then rolls up its reviews into one overall compliance status.")