---
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title: "Example: Track Click-Through Rate for a Campaign Goal in Marketing Planning and Operations"
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_pln_oper_components_goals_metric_use_cases_dependent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_components_goals_metric_use_cases_dependent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: be3a781e3d0d4753bafce5e7e978dc701f6a09af08ade3dd98781a4fc7ef0ce0
description: The marketing team at Northern Trail Outfitters (NTO) sets a goal on an email nurture campaign to reach a 5% click-through rate. They want the goal to track click-through rate automatically, without manual updates. The engagement data connects to the campaign only through the email message. So, the admin uses that relationship to create a click-through-rate metric. Use this example when your metric's data doesn't store the campaign but connects to it through a related object that stores the campaign.
products:
  - Marketing
release: "264"
---
# Example: Track Click-Through Rate for a Campaign Goal in Marketing Planning and Operations

The marketing team at Northern Trail Outfitters (NTO) sets a goal on an email nurture campaign to reach a 5% click-through rate. They want the goal to track click-through rate automatically, without manual updates. The engagement data connects to the campaign only through the email message. So, the admin uses that relationship to create a click-through-rate metric. Use this example when your metric's data doesn't store the campaign but connects to it through a related object that stores the campaign.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_setup_editions.htm&amp;release=264.0.0&amp;type=5" title="Marketing Planning and Operations requires specific Salesforce editions and licenses. Learn about the editions, licenses, and add-ons that provide access, including the add-on for planning agents.">View supported editions</a></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d81218e67">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d81218e67 ">To model data and create metrics:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d81218e67 ">
              <p>Data Cloud Architect permission set</p>
              <p>OR</p>
              <p style="margin-bottom:0;">MI Data Specialist permission set group</p>
            </td>

          </tr>
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1. Identify the related object that stores the campaign.
    
    For example, the Email Engagement data object reaches the campaign through Bulk Email Message, which stores the campaign. Both are available in Marketing Intelligence. To see which data objects connect to a campaign, see [Unified Marketing Intelligence Semantic Data Model](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_unified_semantic_data_model.htm&language=en_US).
2. Confirm that a relationship ties your data object to the campaign through that related object.
    
    For Marketing Intelligence objects, this relationship exists. If your data doesn't have it yet, create a relationship. See [Create a Relationship Between Data 360 Objects](https://help.salesforce.com/s/articleView?id=analytics.c360_a_sl_relationship_create.htm&language=en_US).
3. Create a metric on your data object for the result your goal tracks.
    
    For this goal, create a metric on Email Engagement that calculates the click-through rate. See [Create a Metric for a Semantic Model in Data 360](https://help.salesforce.com/s/articleView?id=analytics.c360_a_sl_metrics_create.htm&language=en_US).
4. Include a time dimension on the metric so that each linked goal pulls its actual within the goal's start and end dates.
    
    For example, base the metric on the engagement date so that a campaign goal running from January 1 to March 31 counts the clicks in that quarter.

#### See Also

- [_Salesforce Help:_ Set Up Metrics for Marketing Goals](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_components_goals_setup_metrics.htm&release=264.0.0&type=5 "With a semantic metric, a campaign goal calculates its actual from your Data 360 data and refreshes it daily without manual updates. Complete these tasks to make metrics available for goal owners to select for their goals.")