---
schema_version: "1"
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title: Associate a Campaign with a Marketing Program in Marketing Planning and Operations
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_pln_oper_campaigns_associate_program.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_campaigns_associate_program.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7ce27888f95bf85768f84345840b228a2c226dfd5090c17a6c38a4bfca77d432
description: Campaign managers associate a campaign with one marketing program to roll it up into the planning hierarchy. Its work then aligns with the program's goals and the broader company targets.
products:
  - Marketing
release: "264"
---
# Associate a Campaign with a Marketing Program in Marketing Planning and Operations

Campaign managers associate a campaign with one marketing program to roll it up into the planning hierarchy. Its work then aligns with the program's goals and the broader company targets.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_setup_editions.htm&amp;release=264.0.0&amp;type=5" title="Marketing Planning and Operations requires specific Salesforce editions and licenses. Learn about the editions, licenses, and add-ons that provide access, including the add-on for planning agents.">View supported editions</a></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="vertical-align:top;" id="d69974e67">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d69974e67 ">To associate a campaign with a program:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d69974e67 ">
              <p><span>Marketing Planning and Operations</span> Leader permission set group</p>
              <p>OR</p>
              <p style="margin-bottom:0;"><span>Marketing Planning and Operations</span> Specialist permission set group</p>
            </td>

          </tr>
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When you associate a campaign with a marketing program, the campaign rolls up into the planning hierarchy under that program. Its goals and results then contribute to the program's goals and to the broader company targets. A campaign relates to one program at a time.

1. On a campaign, click **Associate with Program** from the highlights panel.
2. Select the marketing hierarchy group that contains the program that you want to associate.
3. Select the marketing program to associate with the campaign.
4. Save your changes.
    
    The campaign links to the program and rolls up in the planning hierarchy.

To change the program later, use the Associate with Program quick action again.