--- schema_version: "1" id: dcf97dfc00c2eee4cc3ad64b483e9184a3264eb6256b2aa985e02ed4ab0964c8 title: Considerations for the Marketing Planning and Operations Agent in Marketing Cloud Next collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_pln_oper_agent_considerations.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_agent_considerations.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 1532014b458bcba283eb33ac1d7eeaba91f6c29c0ed6a58186a2f9a636ecf78c description: Before you set up an agent with the Marketing Planning and Operations agent template, review the supported languages, models, regions, usage, and other considerations. products: - Marketing release: "264" --- # Considerations for the Marketing Planning and Operations Agent in Marketing Cloud Next Before you set up an agent with the Marketing Planning and Operations agent template, review the supported languages, models, regions, usage, and other considerations. ### Required Editions
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The Marketing Planning and Operations agent template is an Agentforce Employee Agent template. The considerations for the Agentforce Employee Agent type also apply to an agent that you build from this template. See [Considerations for Agentforce Employee Agent](https://help.salesforce.com/s/articleView?id=ai.agent_employee_agent_considerations.htm&type=5&language=en_US). ## Language and Locale Support The Marketing Planning and Operations agent template supports the languages and locales that the [Agentforce Employee Agent](https://help.salesforce.com/s/articleView?id=ai.agent_employee_agent_considerations.htm&type=5&language=en_US) type supports. ## Large Language Model Support The Marketing Planning and Operations agent template supports the models that the [Agentforce Employee Agent](https://help.salesforce.com/s/articleView?id=ai.agent_employee_agent_considerations.htm&type=5&language=en_US) type supports. ## Einstein Trust Layer Service Support The Marketing Planning and Operations agent template is an Agentforce Employee Agent template and supports the Trust Layer services that the [Agentforce Employee Agent](https://help.salesforce.com/s/articleView?id=ai.agent_employee_agent_considerations.htm&type=5&language=en_US) type supports. ## Region Support The Marketing Planning and Operations agent template supports the geo-aware models that the [Agentforce Employee Agent](https://help.salesforce.com/s/articleView?id=ai.agent_employee_agent_considerations.htm&type=5&language=en_US) type supports. ## Usage The Marketing Planning and Operations agent template is an Agentforce Employee Agent template. The agent and its actions are unmetered. ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png) Note This feature does not draw down credits for AI usage if your org has Agentforce for Sales, Service, or Industry add-on license, or if your org has Agentforce 1 Edition for Sales, Service, or Industry. For more information on generative AI credit consumption, see [Metering for Agentforce and Generative AI Usage](https://help.salesforce.com/s/articleView?id=ai.generative_ai_usage_metering_logic.htm&type=5&language=en_US). Credits can still be consumed by data services in Data 360 and other related usage. Agentforce Employee agents use generative AI and Data 360 to ingest, store, and process data. Before deployment, work with your Salesforce account team to confirm license availability. For more information about how usage is metered, see [Considerations for Agentforce Employee Agent](https://help.salesforce.com/s/articleView?id=ai.agent_employee_agent_considerations.htm&type=5&language=en_US). ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_tip.png) Tip This feature has access to Digital Wallet, a free account management tool that offers near real-time consumption data for enabled products across your active contracts. Access Digital Wallet and start tracking your org's usage. To learn more, see [About Digital Wallet](https://help.salesforce.com/s/articleView?id=xcloud.wallet_about.htm&language=en_US&type=5). ## Associated Standard Actions These standard actions are associated with the Marketing Planning and Operations agent. - Manage Marketing Planning Records - Get Marketing Object Metadata and Planning Hierarchy - Query Records ## Other Considerations - The agent creates records only. It doesn't edit, delete, or re-parent the records that already exist. - The agent creates programs and goals only. It doesn't create campaigns, tactics, or tasks. - The agent creates records only at the levels where you're an allowed creator, which can be narrower than your assigned permissions. - The agent needs at least one active hierarchy group before it can create or place records. For more details about what the agent does, see [What the Marketing Planning and Operations Agent Does](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_agent_about.htm&release=264.0.0&type=5 "The Marketing Planning and Operations agent is a generative AI assistant that creates marketing programs and goals in conversation. Describe the plan that you want, and the agent builds it."). #### See Also - [_Salesforce Help_: Set Up Marketing Planning and Operations Agent](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_setup_agent.htm&release=264.0.0&type=5 "Create an Agentforce agent from the Marketing Planning and Operations agent template. The agent creates marketing programs and goals, and builds multilevel hierarchies of programs and goals. It also looks up your planning hierarchy setup to help your team select the right group and level for programs.")