---
schema_version: "1"
id: 9a1c2f62bf4dd55ce7a14ae1f59638985a861ee26233745f6bfdbd633504b856
title: Compare Marketing Performance Intelligence and Marketing Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_marketing_performance_intelligence_compare.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_marketing_performance_intelligence_compare.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4da817e9345c1355104e51d6e9e80ccae82fa7e7b2579382ab2d2df3bca8f47b
description: Compare the reporting, data management, agent, and Tableau Next capabilities in Marketing Performance Intelligence and Marketing Intelligence.
products:
  - Marketing
release: "264"
---
# Compare Marketing Performance Intelligence and Marketing Intelligence

Compare the reporting, data management, agent, and Tableau Next capabilities in Marketing Performance Intelligence and Marketing Intelligence.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:50%">
        <col style="width:25%">
        <col style="width:25%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d70909e38">Feature</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d70909e41">Marketing Performance Intelligence</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d70909e44">Marketing Intelligence</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td class="slds-cell-wrap" colspan="3" style="vertical-align:top;" headers="d70909e38 d70909e41 d70909e44 "><strong>First-Party Reporting</strong></td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">First-party reporting</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included with Marketing Cloud Next and owned-media data</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" colspan="3" style="vertical-align:top;" headers="d70909e38 d70909e41 d70909e44 "><strong>Data Connectors</strong></td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Total Connect</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Not included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">First-party analytics connectors</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Not included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Paid-media connectors, such as Google Ads, Meta, and LinkedIn</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Not included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" colspan="3" style="vertical-align:top;" headers="d70909e38 d70909e41 d70909e44 "><strong>Attribution</strong></td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Journey pathing</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">First-touch and last-touch attribution for Email and SMS conversions: Form
            Filled, Order Placed, or both.</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Custom attribution configuration</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Not included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Segment Intelligence</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Not included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" colspan="3" style="vertical-align:top;" headers="d70909e38 d70909e41 d70909e44 "><strong>Data Management</strong></td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Marketing Semantic Data Model</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Goals</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">LLM data enrichment</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Not included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Patterns</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Not included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Data enrichment</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Not included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Anchor campaigns</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Not included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Custom schemas</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Not included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" colspan="3" style="vertical-align:top;" headers="d70909e38 d70909e41 d70909e44 "><strong>Agents</strong></td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Paid Media Budget Optimization Agent</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Not included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Data Guardian Agent</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Not included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Conversational analytics with Tableau Concierge</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Not included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" colspan="3" style="vertical-align:top;" headers="d70909e38 d70909e41 d70909e44 "><strong>Headless Intelligence</strong></td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Reports and data in Slack</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" colspan="3" style="vertical-align:top;" headers="d70909e38 d70909e41 d70909e44 "><strong>Tableau Next</strong></td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Tableau Next Concierge</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Not included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Tableau Next visualizations</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Create custom Tableau Next dashboards</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Not included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e38 ">Edit custom Tableau Next dashboards</td>

          <td data-label="Marketing Performance Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e41 ">Not included</td>

          <td data-label="Marketing Intelligence" class="slds-cell-wrap" style="vertical-align:top;" headers="d70909e44 ">Included</td>

        </tr>
      </tbody>
    </table>