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title: Marketing Cloud Next Glossary
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description: Here are the most common terms you encounter while using Marketing Cloud Next.
products:
  - Marketing
release: "264"
---
# Marketing Cloud Next Glossary

Here are the most common terms you encounter while using Marketing Cloud Next.

Audience

Any collection of people who can receive marketing, transactional, or operational content.

Campaign

A record that helps organize the audience, assets, and metrics for a specific marketing effort.

Campaign Agent

Helps you plan and build campaigns and content using AI.

Campaign Flow

A container for the automated marketing activities that are related to a campaign.

Connector

A self-contained component that enables you to integrate third-party applications with Salesforce.

Consent

Indicates a person’s willingness to receive promotional content from a business or organization.

Consent Status

Whether someone is opted in to receive email marketing.

Data 360

A platform that stores and consolidates large amounts of different data types. You can then use the data in other Salesforce apps.

Data Kit

A data kit contains specific Data 360 objects, such as metadata, relationships, and other components, to streamline package creation and the installation process.

Data Model

A way to organize and standardize data elements and to add and edit data relationships.

Email

A content type that contains text and images and is distributed to email addresses.

Email Preference Center Page

The page where people can subscribe to and unsubscribe from your public lists.

Email Template

An email template is a reusable design that you can base new emails on. After you build a template, you can personalize the email for each recipient. You can also modify a template and limit what kind of changes users can make to the template.

Form

A content type that contains one or more fields for capturing data.

Identity Resolution

The process of matching multiple records to create a comprehensive view called a unified profile.

Identity Resolution Ruleset

The criteria used to identify and match related records, such as name or email address.

Landing Page

A content type that's hosted online and can contain text, images, or a form.

Segment

A group of unified individual IDs in Marketing Cloud that’s based on filtering rule criteria that you set.

SMS Message

A content type that contains only text and is distributed to subscriber phone numbers via the core messaging service.

Unification

The process of matching lead and contact records to create a unified individual record and make it available for segmentation.

Unified Individual

A consolidated record of metadata related to multiple prospect, lead, and contact records for the same person.