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title: Marketing for Retail in Marketing Cloud Next
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_for_retail.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_for_retail.htm&release=264.0.0&type=5
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content_type: documentation
content_hash: bd4421792c9f3708fdef4b25b5ad9fb73cb8cccfe3c047034f93c1b2d4bfb93d
description: Configure retail triggers so marketers can launch ready-made journeys for key user milestones, reengagement, and replenishment. Drive new customers and sales by delivering a unique coupon code to each recipient.
products:
  - Marketing
release: "264"
---
# Marketing for Retail in Marketing Cloud Next

Configure retail triggers so marketers can launch ready-made journeys for key user milestones, reengagement, and replenishment. Drive new customers and sales by delivering a unique coupon code to each recipient.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

- **[Set Up Marketing Triggers](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_set_up_retail_triggers.htm&release=264.0.0&type=5)**  
    Drive conversions with retail marketing triggers and unique coupon codes. Configure triggers to detect shopper behaviors and events, then send personalized messages across channels. Create a coupon list so each recipient gets a unique code in your marketing emails.
- **[Coupon Management in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_coupons_lists.htm&release=264.0.0&type=5)**  
    Use unique coupon codes in your messages to drive conversions. A Marketing coupon is a list of unique coupon codes that you can assign to recipients in messages.