---
schema_version: "1"
id: a3864e2257d188246e424d6174c121d7c49860b3a515b2cc7ca93dba64c20518
title: Explore AI in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_einstein_learning_map.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_learning_map.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6434c152a338d5bcb29ba73c69fabc033d449f0e7bb0d7e41a7278a837d162c2
description: AI in Marketing Cloud Next helps you create campaigns, message content, landing pages, segments, and more. Predictive AI features provide insights and data to inform the content and timing of your marketing activities.
products:
  - Marketing
release: "264"
---
# Explore AI in Marketing Cloud Next

AI in Marketing Cloud Next helps you create campaigns, message content, landing pages, segments, and more. Predictive AI features provide insights and data to inform the content and timing of your marketing activities.

## Your Guide to AI

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
        </colgroup>
        <tbody>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>
                <strong>Learn the AI Basics</strong>
              </p>
              <p>
                <a href="https://www.salesforce.com/artificial-intelligence/" target="_blank">Salesforce Web Page: Salesforce Artificial Intelligence</a>
              </p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai.htm&amp;language=en_US" target="_blank">Salesforce Help: Agentforce and Einstein
                  Generative AI</a>
              </p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=ai.copilot_intro.htm&amp;language=en_US" target="_blank">Salesforce Help: Design and Implement
                  Agents</a>
              </p>
              <p>
                <a href="https://trailhead.salesforce.com/content/learn/modules/einstein-copilot-quick-look" target="_blank">Trailhead: Agentforce Quicklook</a>
              </p>
              <p style="margin-bottom:0;">
                <a href="https://trailhead.salesforce.com/content/learn/modules/einstein-copilot-basics" target="_blank">Trailhead: Agentforce Basics</a>
              </p>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>
                <strong>Get Setup with AI</strong>
              </p>
              <p> Salesforce Help:<a href="https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/agentforce_implementation_employee.pdf" target="_blank"> Agentforce Implementation Guide for
                  Employee-Facing Agents </a></p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_enable.htm&amp;language=en_US" target="_blank">Salesforce Help: Set Up Einstein Generative
                  AI</a>
              </p>
              <p> Salesforce Help: <a href="https://help.salesforce.com/s/articleView?id=ai.agent_manage_aea_access.htm&amp;type=5&amp;language=en_US" target="_blank">Manage Employee Agent Access</a></p>
              <p> Salesforce Help: <a href="https://help.salesforce.com/s/articleView?id=ai.copilot_actions_edit_reference.htm&amp;type=5&amp;language=en_US" target="_blank">Editing Standard Agent Action Reference Actions
                </a></p>
              <p> Salesforce Help: <a href="https://help.salesforce.com/s/articleView?id=ai.copilot_actions_custom.htm&amp;type=5&amp;language=en_US" target="_blank">Create a Custom Agent Action</a></p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_einstein.htm&amp;release=264.0.0&amp;type=5" title="Marketing Cloud Next includes features that use generative AI and predictive AI to save time and improve your key performance indicators (KPIs). These features aren't dependent on each other, so you can choose the features that best fit the needs of your business.">Salesforce Help: Enable
                  AI Features in Marketing Cloud</a>
              </p>
              <p style="margin-bottom:0;"> Salesforce Marketing: <a href="https://www.salesforce.com/en-us/wp-content/uploads/sites/4/assets/pdf/agentforce-marketing-campaign-creation_onboarding-guide.pdf?_ga=2.128949388.1070081519.1763488027-310211748.1763488027&amp;_gl=1*yeknj0*_gcl_au*MTQ4MTg1OTg0NS4xNzYzNDg4MDI3*_ga*MzEwMjExNzQ4LjE3NjM0ODgwMjc.*_ga_3VHBZ2DJWP*czE3NjM0ODgwMjYkbzEkZzAkdDE3NjM0ODgwMzUkajUxJGwwJGgw" target="_blank">Agentforce Marketing: Campaign Creation Onboarding
                  Guide</a></p>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>
                <strong>Use AI in <span>Marketing Cloud Next</span></strong>
              </p>
              <p>Trailhead: <a href="https://trailhead.salesforce.com/content/learn/modules/agentic-campaigns" target="_blank">Agentic Campaigns</a></p>
              <p> Trailhead: <a href="https://trailhead.salesforce.com/content/learn/modules/agentforce-content-agent-basics" target="_blank">Agentforce Content Agent Basics</a></p>
              <p> Trailhead: <a href="https://trailhead.salesforce.com/content/learn/modules/ai-in-marketing-cloud-next" target="_blank">AI in Marketing Cloud Next</a></p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_overview.htm&amp;release=264.0.0&amp;type=5" title="Marketing Planning and Operations helps marketing teams plan, govern, and track their work from strategy through execution in one connected system. Leadership sets cascading objectives, targets, and goals. Teams route programs, campaigns, and tactics through governance and approval checks before they go live. As work progresses, marketing leaders and teams track spend and outcomes to guide what marketing does next.">Salesforce Help: Marketing
                  Planning and Operations</a>
              </p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_create.htm&amp;release=264.0.0&amp;type=5" title="Generate, refine, and publish personalized, on-brand content and images for email, SMS, MMS, and RCS campaigns in a collaborative AI workspace. Ground generated content in your marketing briefs, customer data, and brand guidelines. Generate channel-ready content variations side by side, while applying personalization and localization. Teams can review, refine, and approve content and images. When content is ready, publish it to Salesforce CMS for use in campaigns.">Salesforce Help: Manage Agentic
                  Content in Marketing Cloud Next</a>
              </p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_agentic_campaigns_create_campaign.htm&amp;release=264.0.0&amp;type=5" title="Create an agentic campaign by describing your goal, grounding it in a business unit and an optional plan and a brief, and letting the agent assemble a draft for you to review and activate.">Salesforce
                  Help: Create an Agentic Campaign</a>
              </p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_main.htm&amp;release=264.0.0&amp;type=5" title="To improve work outcomes and increase day-to-day productivity, try predictive and generative AI tools in Marketing Cloud Next.">Salesforce Help: Increase
                  Productivity with AI</a>
              </p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_copilot_in_mc.htm&amp;release=264.0.0&amp;type=5" title="Use AI to draft, refine, and generate multichannel and conversational marketing campaigns. Start by drafting a campaign brief and describing your campaign objective when prompted. View and refine campaign previews directly in the brief record for faster, more effective campaign creation. Use AI to refine saved campaign content directly in Content Builder, and use AI to analyze and optimize campaign performance.">Salesforce Help: AI in
                  <span>Marketing Cloud Next</span></a>
              </p>
              <p>
                <a href="https://developer.salesforce.com/docs/atlas.en-us.object_reference.meta/object_reference/sforce_api_objects_concepts.htm" target="_blank">Salesforce Developer: Brief Standard Object
                  Reference</a>
              </p>
              <p style="margin-bottom:0;">
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_content_brand.htm&amp;release=264.0.0&amp;type=5" title="Apply a consistent look and feel, and build trust across your marketing content, while grounding the content that your Agentforce agents generate.">Salesforce Help: Brand Your
                  Content in <span>Marketing Cloud Next</span></a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>
                <strong>Add the Power of Predictive Intelligence to Your Marketing Efforts</strong>
              </p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_model_card_esto.htm&amp;release=264.0.0&amp;type=5" title="In Marketing Cloud Next, Einstein Send Time Optimization analyzes the optimal time to send a message to an individual to maximize the probability of the individual engaging with the message.">Salesforce Help:
                  Einstein Send Time Optimization</a>
              </p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_model_card_emg.htm&amp;release=264.0.0&amp;type=5" title="In Marketing Cloud Next, Einstein Metrics Guard analyzes email open and click events and calculates the likelihood that each event is real. The model primarily focuses on filtering emails through large-scale email providers that open messages before the customer opens them. The model is also effective for opens and clicks from email scanners on private, corporate email servers.">Salesforce Help:
                  Einstein Metrics Guard</a>
              </p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_model_card_eef.htm&amp;release=264.0.0&amp;type=5" title="In Marketing Cloud Next, Einstein Engagement Frequency analyzes each contact’s engagement record to determine the optimal frequency for sending messages to that contact.">Salesforce Help:
                  Einstein Engagement Frequency</a>
              </p>
              <p style="margin-bottom:0;">
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_model_card_ees.htm&amp;release=264.0.0&amp;type=5" title="In Marketing Cloud Next, Einstein Engagement Scoring predicts email opens and clicks, subscriber retention, web conversion, and overall engagement for each individual consumer contact.">Salesforce Help:
                  Einstein Engagement Scoring</a>
              </p>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>
                <strong>Learn More</strong>
              </p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_platform_languages.htm&amp;language=en_US" target="_blank">Supported Languages</a>
              </p>
              <p>
                <a href="https://trailhead.salesforce.com/content/learn/modules/ai-strategy" target="_blank">Trailhead: AI Strategy</a>
              </p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_plan_project.htm&amp;language=en_US" target="_blank">Salesforce Help: AI Project Success</a>
              </p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_data_usage.htm&amp;release=264.0.0&amp;type=5" title="AI is built on data. When using Marketing Cloud Next, review this table to understand the type of data used by AI agents and features.">Salesforce Help: AI Data
                  Usage in <span>Marketing Cloud Next</span></a>
              </p>
              <p>
                <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_plan_prepare_data.htm&amp;language=en_US" target="_blank">Salesforce Help: Prepare Your Data for AI</a>
              </p>
              <p style="margin-bottom:0;">
                <a href="https://www.salesforce.com/en-us/wp-content/uploads/sites/4/documents/legal/Agreements/policies/ai-acceptable-use-policy.pdf" target="_blank">Salesforce Website: Salesforce Artificial
                  Intelligence Acceptable Use Policy</a>
              </p>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">&nbsp;</td>

          </tr>
        </tbody>
      </table>

[1](#fntarg_1)

- **[Increase Productivity with AI](https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_main.htm&release=264.0.0&type=5)**  
    To improve work outcomes and increase day-to-day productivity, try predictive and generative AI tools in Marketing Cloud Next.

[1](#fnsrc_1) Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by Greenlight.