---
schema_version: "1"
id: 80cf4fcab4bb68ab423a926f2c0d83c6e8f55226ebf597c0a4639cfa54a8adf2
title: Considerations for the Campaign Creation Agent in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_einstein_campaign_creation_considerations.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_campaign_creation_considerations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2ab91321cb5df1790445b7ceefb6c570e426c09a9a6853142b6d75f3fbbe22d6
description: To use the Campaign Creation agent, consider supported functionality, usage, limitations and allowances, limits, and other issues.
products:
  - Marketing
release: "264"
---
# Considerations for the Campaign Creation Agent in Marketing Cloud Next

To use the Campaign Creation agent, consider supported functionality, usage, limitations and allowances, limits, and other issues.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

## Language and Locale Support

The Campaign Creation agent supports the languages and locales supported on the Salesforce generative AI platform, as described in [Einstein Generative AI Supported Languages and Locales](https://help.salesforce.com/s/articleView?id=ai.generative_ai_platform_languages.htm&language=en_US).

## Large Language Model Support

The Campaign Creation agent supports the models on the Salesforce generative AI platform, as described in [Large Language Model Support](https://help.salesforce.com/s/articleView?id=ai.generative_ai_large_language_model_support.htm&language=en_US). By default, calls use OpenAI GPT-4o.

## Einstein Trust Layer Service Support

Campaign Creation agent supports these Trust Layer services.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d49022e81">Service</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d49022e84">Description</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Service" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d49022e81 ">Dynamic Grounding with Secure Data Retrieval</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d49022e84 ">Not supported for the Campaign Summary action.</td>

          </tr>
          <tr class="">
            <td data-label="Service" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d49022e81 ">
              <p style="margin-bottom:0;" dir="ltr">Prompt Defense (system policies and prompt injection detection)</p>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d49022e84 ">Not supported for the Campaign Summary action.</td>

          </tr>
          <tr class="">
            <td data-label="Service" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d49022e81 ">Data Masking</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d49022e84 ">Not supported for the Campaign Summary action.</td>

          </tr>
          <tr class="">
            <td data-label="Service" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d49022e81 ">Toxicity Detection</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d49022e84 ">Not supported for the Campaign Summary action.</td>

          </tr>
          <tr class="">
            <td data-label="Service" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d49022e81 ">Audit and Feedback</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d49022e84 ">Supported for all actions.</td>

          </tr>
        </tbody>
      </table>

Ask your system administrator about which Einstein Trust Layer services are enabled in your org and available for the Campaign Creation Agent.

## Region Support

The Campaign creation agent supports the geo-aware models supported on the Salesforce generative AI platform, as described in [Geo-Aware LLM Request Routing on the Einstein Generative AI Platform](https://help.salesforce.com/s/articleView?id=ai.generative_ai_platform_geo_aware_routing.htm&language=en_US).

## Usage Types Consumed by Campaign Creation

Campaign creation uses generative AI and Data 360 to ingest, store, and process data. You’re billed in these categories when you use campaign creation. Before deployment, work with your Salesforce account team to confirm license availability and plan credit usage, including whether you use Einstein Requests or Flex Credits.

   
| Digital Wallet Consumption Card | Usage Type | Description | Notes |
| --- | --- | --- | --- |
| Data 360 Credits | Segment Generation | Natural language segment generation uses Data 360 credits. |   |
| Einstein Requests | Prompts/Prompt Builder | [See Agentforce and Generative AI Usage and Billing](https://help.salesforce.com/s/articleView?id=ai.generative_ai_usage.htm&type=5&language=en_US) | If fungible metering is turned on, consumption is limited to Flex Credits and doesn’t use Einstein Requests. |
| Flex Credits | Prompts/Prompt Builder | [See Agentforce and Generative AI Usage and Billing](https://help.salesforce.com/s/articleView?id=ai.generative_ai_usage.htm&type=5&language=en_US) | [Billable Usage Type for Salesforce Personalization](https://help.salesforce.com/s/articleView?id=mktg.persnl_basics_billable_usage_types.htm&type=5&language=en_US) |

## Data Cloud One Support

Campaign creation isn't supported in Data Cloud One companion orgs.

## Limitations and Allowances

Campaign creation integrates with Marketing Cloud Growth and Advanced edition and Marketing Cloud Engagement+ but not with Sales, Service, or Commerce.

## Associated Standard Actions

These standard actions are associated with the Campaign Creation agent.

- Marketing Cloud: Draft a Campaign Brief
- Marketing Cloud: Draft a Campaign Preview
- Marketing Cloud: Refine Campaign Preview
- Marketing Cloud: Save Campaign Brief
- Marketing Cloud: Save Campaign
- Identify Record by Name
- Marketing Cloud: Summarize a Campaign
- Marketing Cloud: Generate Campaign Insights
- Marketing Cloud: Identify Business Unit