---
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id: b8e47e2049557f681f07224b73f54c085b79053b06d5b5fd3765b81ae171ac15
title: Feature Availability by Marketing Cloud Next Edition
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_editions.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8789805784df30c1baf5fc0226995220f44161349284893641c2a3439808293b
description: Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.
products:
  - Marketing
release: "264"
---
# Feature Availability by Marketing Cloud Next Edition

Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.

## Access from Other Marketing Apps

Next-gen features are available to customers who use Marketing Cloud Account Engagement or Marketing Cloud Engagement. To use those features, you also need a Data 360 license and the required credits to support your agentic marketing efforts. Data 360 is available through various SKUs including the no-cost Salesforce Foundations SKU.

For a list of available features and add-ons, and limits for API, content, and data, expand the comparison information on [the Pricing page](https://www.salesforce.com/marketing/marketing-cloud-editions/pricing/).

  
| Base Edition | Next Edition | Access Details |
| --- | --- | --- |
| Account Engagement Growth Edition | Marketing Cloud Next Growth Edition | Available as of Winter '25. |
| Account Engagement Plus, Advanced, and Premium editions | Marketing Cloud Next Advanced Edition | Available as of Winter '25 |
| Engagement Pro edition | Marketing Cloud Next Growth Edition | Requires renewal with an add-on. |
| Engagement Corporate, Enterprise, and Enterprise Plus edition | Marketing Cloud Next Advanced Edition | Requires renewal with an add-on |

## Growth Edition

These tools and features are available in orgs with access to Marketing Cloud Next Growth Edition. Salesforce Enterprise or Unlimited edition and any Data 360 edition are also required.

Campaigns and Marketing Flows

All standard marketing flow elements, such as sending messages, updating records, and decisions. See [Flow Elements for Marketers](https://help.salesforce.com/s/articleView?id=mktg.mktg_flow_elements_reference.htm&release=264.0.0&type=5 "Flow Builder is a tool for creating automation solutions to business challenges faced by various industries and roles. Marketers have access to portions of Flow Builder that are helpful for accomplishing marketing jobs.").

Content

Basic personalization

Distributed Marketing and Alerts

Standard marketing content types, such as email, forms, form handlers, landing pages, brand kits, and saved merge field expressions

Data and Optimization

Calculated Insights

Data 360 data streams, data graphs, data mapping

Segmentation

Reporting and analytics

Generative AI

Agentic content

Agentforce campaign creation agent: campaign brief and analysis

Agentforce content creation agent

Segment creation

Predictive AI

AI Metrics Guard

Email Send Time Optimization

Setup and Administration

Consent management

Email authentication

## Advanced Edition

These tools and features are available in orgs with access to Marketing Cloud Next Advanced Edition. Salesforce Enterprise or Unlimited edition and any Data 360 edition are also required.

Campaigns and Marketing Flows

Path Experiment flow element

Mobile App Messaging

Flash notifications

In-app notifications

Push notifications

Generative AI

Agentic Planning

Agentic Campaigns

Agentic Content

Buyer Engagement agent

Campaign Creation agent

Journey Decisioning agent

Predictive AI

AI Engagement Frequency

AI Engagement Scoring

Setup and Administration

Business unit support

- **[Allocations and Limits in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_limits_ref.htm&release=264.0.0&type=5)**  
    Some features have limits that impact how much of something you can store or how frequently you can do certain tasks.