---
schema_version: "1"
id: a3129fa7b07ab5afc2c3c558876f5bf7fb562f16108063dd973ae657abac1678
title: Default Scoring System in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_data_scoring_default_ref.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_data_scoring_default_ref.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 72d702832dc9da291f164fce9040ed6646c8e8cc18a9fccc77a35dffe00a3385
description: Leads, contacts, prospects, and accounts are scored based on the rules that you publish. You can use the default rules for both engagement and fit, or you can customize them to fit your needs. All engagement rules are available for the Account object and all people objects. Fit rules are available only for the object that they’re listed under.
products:
  - Marketing
release: "264"
---
# Default Scoring System in Marketing Cloud Next

Leads, contacts, prospects, and accounts are scored based on the rules that you publish. You can use the default rules for both engagement and fit, or you can customize them to fit your needs. All engagement rules are available for the Account object and all people objects. Fit rules are available only for the object that they’re listed under.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

## People Scoring

   
| Rule Type | Condition Details | Value | Points |
| --- | --- | --- | --- |
| Engagement | Website Engagement | Engagement Channel Action | Is | error | \-5 |
| Engagement | Website Engagement | Engagement Channel Action | Is | form-submit | +10 |
| Engagement | Website Engagement | Engagement Channel Action | Is | anchor-click | +3 |
| Engagement | Website Engagement | Engagement Channel Action | Is | button-click | +3 |
| Engagement | Website Engagement | Engagement Channel Action | Is | search | +3 |
| Engagement | Website Engagement | Engagement | Engagement Channel Action | Is | page-view | +1 |
| Engagement | Message | Engagement | Engagement Channel Action | Is | SUBSCRIBE | +5 |
| Engagement | Message | Engagement | Engagement Channel Action | Is | CLICK | +3 |
| Engagement | Message | Engagement | Engagement Channel Action | Is | UNSUBSCRIBE | \-5 |
| Engagement | Email | Engagement | Engagement Channel Action | Is | | CLICK | +3 |
| Engagement | Email | Engagement | Engagement Channel Action | Is | UNSUBSCRIBE | \-5 |
| Fit | Contact Point Address | Country | Is | United States | +3 |

## Account Scoring

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:23.809523809523807%">
          <col style="width:47.61904761904761%">
          <col style="width:14.285714285714285%">
          <col style="width:14.285714285714285%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d63613e284">Rule Type</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d63613e287">Condition Details</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d63613e290">Value</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d63613e293">Points</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Rule Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d63613e284 ">Engagement</td>

            <td data-label="Condition Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d63613e287 ">
              <p>Account Contact | Activity Participant | Activity | Email Message | Is |
                Incoming | Is Equal To</p>
              <p>AND</p>
              <p style="margin-bottom:0;">Account Contact | Activity Participant |Activity
                Participant Role | Is Equal To</p>
            </td>

            <td data-label="Value" class="slds-cell-wrap" style="vertical-align:top;" headers="d63613e290 ">
              <ul>
                <li>true</li>

                <li>From</li>

              </ul>
            </td>

            <td data-label="Points" class="slds-cell-wrap" style="vertical-align:top;" headers="d63613e293 ">+50</td>

          </tr>
          <tr class="">
            <td data-label="Rule Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d63613e284 ">Engagement</td>

            <td data-label="Condition Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d63613e287 ">
              <p>Party | Lead | Activity Participant | Activity | Email Message | Is | Incoming
                | Is Equal To</p>
              <p>AND</p>
              <p style="margin-bottom:0;">Lead | Activity Participant | Activity Participant Role |
                Is Equal To</p>
            </td>

            <td data-label="Value" class="slds-cell-wrap" style="vertical-align:top;" headers="d63613e290 ">
              <ul>
                <li>true</li>

                <li>From</li>

              </ul>
            </td>

            <td data-label="Points" class="slds-cell-wrap" style="vertical-align:top;" headers="d63613e293 ">+50</td>

          </tr>
          <tr class="">
            <td data-label="Rule Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d63613e284 ">Fit</td>

            <td data-label="Condition Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d63613e287 ">Account Type | Is Equal To</td>

            <td data-label="Value" class="slds-cell-wrap" style="vertical-align:top;" headers="d63613e290 ">
              <ul>
                <li>Prospect</li>

              </ul>
            </td>

            <td data-label="Points" class="slds-cell-wrap" style="vertical-align:top;" headers="d63613e293 ">+30</td>

          </tr>
        </tbody>
      </table>