---
schema_version: "1"
id: 707a88d5a7e966b8335ffe714aac3ece032d47ebe49dc476a79e6e35382ee59e
title: Considerations for Scoring in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_data_scoring_considerations.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_data_scoring_considerations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: cd459a2190e7b1729b8b20c1fcdc38750b28c1a0786dbc22b65950cc5bdc9af6
description: When working with scoring, keep these considerations in mind.
products:
  - Marketing
release: "264"
---
# Considerations for Scoring in Marketing Cloud Next

When working with scoring, keep these considerations in mind.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

- Before you publish a scoring model for the first time, you can edit its rules and save the scoring model as a draft. Always republish a scoring rule after making any changes.
- After you publish a scoring model, records are scored retroactively on any relevant data stored in Data 360.
- If you change the scoring object, it can take some time to process your scoring models and apply their rules to records related to the new object.
- When you customize or add a rule, enter exact attribute values and use the correct capitalization style. For example, to specify an unsubscribe from an email, you must enter “UNSUBSCRIBE”.
- To make sure attribute values are exact, enable value suggestions for Text data type fields. See [Edit Data Model Object Properties](https://help.salesforce.com/s/articleView?id=data.c360_a_data_model_object_properties.htm&language=en_US).
- Many attribute values are unique to your org or are variable depending on the lead or contact. For example, SMS short codes or a person’s email address. To determine the correct values for those types of attributes, review your data model objects in Data Explorer.
- You can have up to 30 engagement rules and 30 fit rules.
- You can have up to 10 conditions per rule. Each condition that is nested in a condition group counts toward this limit.
- An individual's engagement, fit, and overall marketing scores are normalized to provide a number from 0 to 100. For engagement and fit scores, you can also see the raw aggregate data used to calculate the normalized scores.

#### See Also

- [SMS Engagement Data in Unified Messaging](https://help.salesforce.com/s/articleView?id=mktg.um_channel_sms_engagement.htm&language=en_US)
- [Email Engagement Data in Unified Messaging](https://help.salesforce.com/s/articleView?id=mktg.um_channel_email_engagement.htm&language=en_US)