---
schema_version: "1"
id: 13f863e57ba07345f9a897e67cce20b2f5b6c30334ca73452d58a02891fffca1
title: Create a Basic Push Notification
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_create_basic_push_notification.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_create_basic_push_notification.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ddbd2a8625cb1759c0350a64e6345f7c88de389c17849d3be6fd28411f81e88f
description: A basic push notification is a single message that you send to users of your app. A basic push notification contains body text and an open behavior, which determines what happens when a recipient taps the message. It can optionally include a title, a subtitle, and an image.
products:
  - Marketing
release: "264"
---
# Create a Basic Push Notification

A basic push notification is a single message that you send to users of your app. A basic push notification contains body text and an open behavior, which determines what happens when a recipient taps the message. It can optionally include a title, a subtitle, and an image.

### Required Editions

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d21351e47">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d21351e47 ">To create or edit content: </td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d21351e47 ">Marketing Cloud Manager permission set AND any CMS workspace contributor role </td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d21351e47 ">To publish content:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d21351e47 ">Marketing Cloud Manager permission set AND a CMS workspace contributor role of content
              admin or content manager </td>

          </tr>
        </tbody>
      </table>

1. On the Content tab, click **Add**, and then select **Content**.
2. From the list of content types, select **Push Notification Message**.
3. Click **Create**.
4. In the editing pane on the right side of the screen, for Push Type, select **Basic**.
5. Give the content an internal title and, optionally, a description. These values aren't visible to your customers.
6. On the Content tab, specify the title, subtitle, and message text that you want to appear on the message.
7. In the Open Behavior section, configure the action that occurs when a recipient taps the message to open it.
    - **Open the App** - Open the app as if the user had tapped its icon on their device.
    - **Go to App URL** - Open the app to a specific location.
    - **Go to Web URL** - Open a web browser and go to a specific URL.
8. To add buttons to an Android message, expand the Action Buttons section, and then configure your buttons.
    1. Click **Add**.
    2. For **Label**, enter the text that appears on the button.
    3. For **Icon**, enter the path to the icon file.
    4. For **Action**, select the action that occurs when a user taps the button. The options that are available are the same as the open behaviors for the message.
    5. If you selected the Go to App URL or Go to Web URL actions, enter the destination URL in the **URL** field.
    6. For **Action Identifier**, enter a unique identifier for the button.
    7. Repeat these steps for each button you want to include. A message can include up to 3 buttons.
9. To add an image to the message, expand the Media section, and then configure the image.
    1. For Image, select the location where the image is stored.
    2. To use different images for iOS and Android, select **Use different image for Android**, and then configure the Android image.
10. To add a custom icon to Android messages, expand the Icons section, and then configure the icons.
    1. For **Small Icon**, enter the file path for a small icon to display in the message. The small icon is typically similar to the icon for your app.
    2. For **Large Icon**, enter the file path for a large icon to display in the message. The large icon is typically related to the content of the message that you're sending.
11. Save your work.

To make a push notification available to send in a campaign, publish it. You can’t activate a Flow that contains a push notification until the message is published.