---
schema_version: "1"
id: d61fd0455d74a5aad3ff8c011004988c2d7448572b44f5c2b4755d37fd9adbaf
title: Marketing Cloud Next Content Types and Statuses
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_content_status_ref.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_content_status_ref.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 54221ffb09a2f412a48802db62d97e99d1177f42dbd7cd6a50233f8ba4bdfb61
description: An item’s status indicates whether the content is ready to use in a campaign. Understand what each status means and how it relates to your marketing campaigns and flows.
products:
  - Marketing
release: "264"
---
# Marketing Cloud Next Content Types and Statuses

An item’s status indicates whether the content is ready to use in a campaign. Understand what each status means and how it relates to your marketing campaigns and flows.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

To find the status of a content item, check the Status column in your marketing workspace or the Details card on the content detail page.

## Draft

Draft indicates that the content either hasn’t been published or has been unpublished. When content is in draft status, you can edit it and relate it to campaigns, flows, or other content items. You can also preview or test the content. Draft content is visible only to contributors in the marketing workspace. Customers can’t see or access content in draft status.

When a brand is in draft status, it’s available to assign as the default brand in your marketing workspace. When you publish content that a draft brand is applied to, the brand is also published.

## Published

Published indicates that the content is available in your channels and ready to use in a campaign. When content is published, you can continue to associate it with campaigns, flows, or content. You can also preview or test the content. When you edit published content, a new content version is created, and the status changes to revised.

When you publish content that contains unpublished content items, such as an email containing an image, make sure you publish the referenced content and parent content at the same time. The referenced content doesn’t appear in the parent content item until it’s also published.

Publishing doesn’t immediately make the content available to external customers. Here’s what the published status means for each content type.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:33.33333333333333%">
          <col style="width:66.66666666666666%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d62442e83">Content Type</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d62442e86">What Published Means</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Content Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e83 ">Email</td>

            <td data-label="What Published Means" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e86 ">
              <p>The email is ready to send in a messaging campaign flow.</p>
              <p style="margin-bottom:0;">Your customers can’t see the email until the campaign or flow is activated.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Content Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e83 ">SMS Message</td>

            <td data-label="What Published Means" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e86 ">
              <p>The SMS message is ready to send in a messaging campaign flow.</p>
              <p style="margin-bottom:0;">Your customers can’t see the SMS message until the flow is activated.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Content Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e83 ">RCS Message</td>

            <td data-label="What Published Means" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e86 ">
              <p>The RCS message is ready to send in a messaging flow.</p>
              <p style="margin-bottom:0;">Your customers can’t see the RCS message until the flow is activated.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Content Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e83 ">Landing Page</td>

            <td data-label="What Published Means" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e86 ">
              <p>The landing page is ready to be made publicly available as part of a campaign
                flow.</p>
              <p>When you publish a landing page that contains a form, the form is published, and
                the flow associated with the form is activated.</p>
              <p style="margin-bottom:0;">Publishing the landing page activates any URL aliases that aren’t already
                active.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Content Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e83 ">Form</td>

            <td data-label="What Published Means" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e86 ">
              <p>The form is ready for user input, and the associated campaign flow is
                activated.</p>
              <p style="margin-bottom:0;">Your customers can’t see the form until it’s added to a landing page, which must
                be published and have an active URL alias. See <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_content_form_create.htm&amp;release=264.0.0&amp;type=5" title="To capture user information, create a form and add it as a component on a landing page. Landing pages and forms are connected together with a campaign and flow. We recommend that you use a signup form campaign because it automatically creates and connects a form and flow for you.">Create and Publish a Form</a>.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Content Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e83 ">Image</td>

            <td data-label="What Published Means" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e86 ">
              <p style="margin-bottom:0;">The image is ready to associate with individual content items. If an unpublished
                image is attached to another content item and you publish that content item, you
                can publish the image at the same time.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Content Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e83 ">Brand</td>

            <td data-label="What Published Means" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e86 ">
              <p style="margin-bottom:0;">The brand is ready to associate with a content item or to assign as a workspace
                default brand. If an unpublished brand is attached to an email or landing page and
                you publish the content item, you can publish the brand at the same time. See
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_content_brand.htm&amp;release=264.0.0&amp;type=5" title="Apply a consistent look and feel, and build trust across your marketing content, while grounding the content that your Agentforce agents generate.">Brand Your Content in Marketing Cloud Next</a>.
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Content Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e83 ">Audio, Video, and Document</td>

            <td data-label="What Published Means" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e86 ">
              <p style="margin-bottom:0;">The rich media content is ready to associate with a WhatsApp message. If you have
                unpublished rich media content attached to a WhatsApp message when you publish it,
                the rich media content is also published.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Content Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e83 ">Expressions</td>

            <td data-label="What Published Means" class="slds-cell-wrap" style="vertical-align:top;" headers="d62442e86 ">The expression, which is composed of saved filter and sort criteria for
              selecting a data attribute, is available to use when adding merge fields to your
              content, such as Email, SMS, or WhatsApp messages.</td>

          </tr>
        </tbody>
      </table>

## Revised

Revised indicates published content versions that have unpublished edits. When you edit published content, the status on the content item updates to revised. The original published content remains available in your campaigns and related content items. Similar to draft content, revised content is visible only to contributors in the marketing workspace.

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_example.png)

Example Your email campaign includes a published email. When you edit the email content, the original email in your campaign doesn’t change. Later, when you publish the revised email version, you see the status update to Published, and then the email is updated in your campaign.

## Scheduled Publish or Unpublish

After you schedule content to publish or unpublish, the content remains in the current status until the date and time that you scheduled. You can monitor the schedule in the Publication Activity tab on a content detail page.

## Processing

When a landing page, form, or branding content type is in the process of publishing or unpublishing, the content status is Processing. You can’t make changes while content is processing.

#### See Also

- [View CMS Content Details in Enhanced CMS Workspaces](https://help.salesforce.com/s/articleView?id=xcloud.cms_content_details.htm&language=en_US)
- [Create Publication Schedules in Salesforce CMS](https://help.salesforce.com/s/articleView?id=xcloud.cms_schedule_create.htm&language=en_US)