---
schema_version: "1"
id: 6b38b9f10e7afa6fc1e28db5d6f8a6a6aeae42ff2ac2e162ba38c04455ed9461
title: Messaging in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_content_messages.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_content_messages.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 339e282f30fbda485791b0a142ecef947d7a1885613880fc805e79f4040d165d
description: Next-gen marketing tools support a collection of messaging types. These services typically require preparation work to validate accounts, request sending codes, or complete other registration, and regulations vary by country.
products:
  - Marketing
release: "264"
---
# Messaging in Marketing Cloud Next

Next-gen marketing tools support a collection of messaging types. These services typically require preparation work to validate accounts, request sending codes, or complete other registration, and regulations vary by country.

Supported messaging types:

- MMS (Multimedia Messaging Service)
- RCS (Rich Communication Services)
- SMS
- WhatsApp

For registration and setup information, review Salesforce Help for Unified Messaging. See [Set Up a Unified SMS Messaging Channel](https://help.salesforce.com/s/articleView?id=mktg.um_channel_sms.htm&type=5&language=en_US).

- **[Create and Manage an RCS Message](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_rcs_create.htm&release=264.0.0&type=5)**  
    Build interactive RCS messages that include suggestions and rich content to engage customers on their mobile devices. Unlike standard SMS, RCS allows you to use branded media and suggestions to streamline promotions and transactional follow-ups.
- **[Create a WhatsApp Session Message](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_whatsapp_session_message_types.htm&release=264.0.0&type=5)**  
    After a customer initiates a conversation, you sometimes need to respond with a custom message. A session message is an on-the-fly reply that you can send within 24 hours of the customer's message, without having to select a preapproved templated message.
- **[Enable Marketing Messages Lite API](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_whatsapp_mmlite.htm&release=264.0.0&type=5)**  
    Achieve a higher return on investment and delivery rates by transitioning to the user-friendly Marketing Messages Lite (MMLite) API to execute large-scale campaigns.
- **[Create and Manage a Contact Card](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_contact_card_create.htm&release=264.0.0&type=5)**  
    A Contact Card (VCF) is a digital business card that allows customers to save your brand’s verified identity including your logo, phone number, website, and address to their mobile devices.