---
schema_version: "1"
id: b715ecf54b4f0c9256075702c23ac1add44ae27b40f1d693b5d1bc92a5c0100a
title: SEO Page Properties for Landing Pages in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_content_lp_seo.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_content_lp_seo.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 454c06056b9d80ef9be4323556870b3e246a26a200e85c9d19f1b8f7057c7713
description: To improve search engine optimization (SEO), use head tags to add structured data to your landing page. Including structured data provides more control over how your landing page and its information looks in search results.
products:
  - Marketing
release: "264"
---
# SEO Page Properties for Landing Pages in Marketing Cloud Next

To improve search engine optimization (SEO), use head tags to add structured data to your landing page. Including structured data provides more control over how your landing page and its information looks in search results.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

## Structured Data

Use structured data to provide page details in a standardized format to search engines so that they understand the content and meaning of a web page. You can use structured data to define thumbnail images, carousels, knowledge boxes, and more.

To add structured data to a page, add the `<script>` tag with the `application/ld+json` type attribute to the Edit Head Tags section. Then provide the page details that you want to highlight. For examples of using structured data, see the [structured data search gallery from Google](https://developers.google.com/search/docs/appearance/structured-data/search-gallery).

You can use only JSON-LD formatting for structured data on a landing page. Head tags don’t support JavaScript.

## Head Tags

For security purposes, you can use only certain tags, attributes, and values on a landing page.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:37.453183520599254%">
          <col style="width:62.546816479400746%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d63048e84">Allowed Tags</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d63048e87">Allowed Attributes</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Allowed Tags" class="slds-cell-wrap" style="vertical-align:top;" headers="d63048e84 ">&lt;link&gt;</td>

            <td data-label="Allowed Attributes" class="slds-cell-wrap" style="vertical-align:top;" headers="d63048e87 ">
              <p><code>as</code>, <code>charset</code>,
                <code>crossorigin</code>, <code>disabled</code>, <code>href</code>, <code>hreflang</code>, <code>id</code>, <code>import</code>, <code>integrity</code>, <code>media</code>, <code>rel</code>, <code>relList</code>, <code>rev</code>, <code>sheet</code>, <code>sizes</code>, <code>target</code>, <code>title</code>, <code>type</code>
              </p>
              <p style="margin-bottom:0;"> For <code>rel</code>, the
                allowed values are alternate, apple-touch-icon, apple-touch-icon-precomposed,
                apple-touch-startup-image, author, bookmark, canonical, external, help, icon, license,
                manifest, mask-icon, next, nofollow, noopener, noreferrer, pingback, prefetch, preload,
                prev, search, shortcut icon, stylesheet, and tag.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Allowed Tags" class="slds-cell-wrap" style="vertical-align:top;" headers="d63048e84 ">&lt;meta&gt;</td>

            <td data-label="Allowed Attributes" class="slds-cell-wrap" style="vertical-align:top;" headers="d63048e87 ">
              <p><code>charset</code>, <code>content</code>, <code>http-equiv</code>, <code>name</code>, <code>property</code>, <code>scheme</code></p>
              <p> For <code>http-equiv</code>, the allowed values are cleartype,
                content-type, content-language, and default-style.</p>
              <p style="margin-bottom:0;">You can use the attribute <code>http-equiv="X-UA-Compatible"</code> only in combination with <code>content="IE=Edge"</code>.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Allowed Tags" class="slds-cell-wrap" style="vertical-align:top;" headers="d63048e84 ">&lt;script&gt;</td>

            <td data-label="Allowed Attributes" class="slds-cell-wrap" style="vertical-align:top;" headers="d63048e87 ">
              <p>
                <code>type</code>
              </p>
              <p style="margin-bottom:0;">For <code>type</code>, the allowed value is application/ld+json.</p>
            </td>

          </tr>
        </tbody>
      </table>