---
schema_version: "1"
id: 6777343f2dfd248e7e837c8e390137794c7f976214402588f3281a2e6a9774f8
title: Add Required Consent Details to Promotional Emails
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_content_email_canspam.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_content_email_canspam.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 008543cb02da9cb03a7b725306a1418705cfd91923b1144ed521204575190ab9
description: To comply with privacy and consent laws and regulations, including the U.S. CAN-SPAM Act, add an opt-out link and a physical mailing address to emails. Use the corresponding merge fields in text-based components in the email body.
products:
  - Marketing
release: "264"
---
# Add Required Consent Details to Promotional Emails

To comply with privacy and consent laws and regulations, including the U.S. CAN-SPAM Act, add an opt-out link and a physical mailing address to emails. Use the corresponding merge fields in text-based components in the email body.

### Required Editions

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d32133e47">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d32133e47 ">To create or edit content:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d32133e47 ">
              <p>Marketing Cloud Manager permission set </p>
              <p>AND</p>
              <p style="margin-bottom:0;">any CMS workspace contributor
                role</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d32133e47 ">To publish or unpublish content:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d32133e47 ">
              <p>Marketing Cloud Manager permission set </p>
              <p>AND</p>
              <p style="margin-bottom:0;">a CMS workspace contributor role
                of content admin or content manager</p>
            </td>

          </tr>
        </tbody>
      </table>

Merge fields easily populate the required information into your email. You can insert the merge fields anywhere in your email, but they commonly appear at the end in a footer. At send time, the Physical Address merge field inserts your organization’s address from Salesforce Setup, and the opt-out merge fields resolve to URLs.

Certain merge field links, such as the Preference Manager and Unsubscribe links, aren’t functional when you preview an email, SMS, or WhatsApp message. You can review default preference pages on the Consent tab.

1. From your marketing workspace, create or open a promotional email.
2. On the canvas, click a text-based component, such as a paragraph or a heading.
3. To add your organization’s address, click ![Add a merge field](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/mktg_all/images/mktg_content_builder_toolbar_mergefield_icon.png) in the component toolbar.
4. Select **Organization** | **Physical Address**.
5. To add an opt-out link in the same text-based component, click ![Insert link](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/mktg_all/images/mktg_content_builder_toolbar_link_icon.png), and enter descriptive, accessible link text in the Link Text field.
6. For the URL field, click **Add Merge Field** | **Link**.
    - To give the recipient a way to unsubscribe only from the communication subscription related to the email, select **Unsubscribe**. When the recipient clicks this link, Salesforce immediately unsubscribes them and shows a confirmation page.
    - To link to a page where the recipient can manage individual email preferences, select **Preference Manager**.
    - To link to a custom preference page, add your URL instead of using a merge field.
7. Save your work.