---
schema_version: "1"
id: 825d379e41d8d96811f8f13a0508dab65aa636f6f75406da40c63a6f0faf50db
title: Email in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_content_email.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_content_email.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4c800d493ee5a8d487402921b7ef8f4d6bec11ee2abdcd939cf2e304d5f6898c
description: Email marketing continues to be a part of your digital strategy. Next-gen marketing tools offer solutions that streamline your efforts and automate personalized experiences for your prospects and customers.
products:
  - Marketing
release: "264"
---
# Email in Marketing Cloud Next

Email marketing continues to be a part of your digital strategy. Next-gen marketing tools offer solutions that streamline your efforts and automate personalized experiences for your prospects and customers.

For domain authentication and other admin details, see [Set Up Unified Email](https://help.salesforce.com/s/articleView?id=mktg.um_channel_email.htm&type=5&language=en_US) and [Configure Required Email Settings](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_email_verify_sender.htm&release=264.0.0&type=5 "To send emails, you must authenticate a domain for sending, verify at least one sender email address, and provide a physical address to include in your email. In some cases, such as upgrading from Starter or Pro Suite, you can transfer email sending capabilities to Marketing Cloud Next.").

- **[Distributed Marketing and Alerts](https://help.salesforce.com/s/articleView?id=mktg.mktg_dm_overview.htm&release=264.0.0&type=5)**  
    To increase productivity and maintain brand consistency, marketers can share approved email templates with sales reps and other Salesforce users. Distributed Marketing and Alerts makes it easier for non-marketing users to send email content that’s on brand and approved by marketing.
- **[Create an Email in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_email_create.htm&release=264.0.0&type=5)**  
    The content editing experience in Marketing Cloud Next provides tools to build an email, preview and test it, and publish it for use with a campaign. To make major changes to a published email or to prevent it from sending in a campaign, you can unpublish it.
- **[Create an Email in Code View in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_email_html_create.htm&release=264.0.0&type=5)**  
    In code view, view and edit message HTML and CSS for custom control over your email design. Also, advanced users can use Handlebars templating language to add scripting and conditional logic and perform data lookups. As you author, code view provides syntax validation, inline coding assistance, and search. Preview and test the email and publish it for use with a campaign. To change a published email or prevent it from sending in a campaign, you can unpublish it.
- **[Create Email Language Variants in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_email_translate.htm&release=264.0.0&type=5)**  
    Translate content in Email Builder or XLIFF files without re-creating layouts for every language. All translated variants automatically inherit layout, style, and data source updates from the default variant to streamline your localization workflow.
- **[Conversational Email in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_conversational_email.htm&release=264.0.0&type=5)**  
    Conversational Email enables two-way email engagement directly from Marketing Cloud Next. Instead of sending one-way broadcast emails, you can configure messages that support replies.
- **[Dynamic From and Reply Addresses](https://help.salesforce.com/s/articleView?id=mktg.mktg_dynamic_from_reply_addresses.htm&release=264.0.0&type=5)**  
    Dynamic From and reply addresses personalize an email's sender and reply information with related CRM or Data 360 records.