---
schema_version: "1"
id: 6f108364f951306dd529d619c4899ffd9a98bf89fa06ab94e301832e1979e70d
title: Considerations for Agentic Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_considerations_agentic_campaigns.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_considerations_agentic_campaigns.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5455ec6054b51aa2f75fe4cf714f150e597eb654b7f4e1515915eb2009eea863
description: To use agentic campaigns, consider supported functionality, usage, limitations and allowances, limits, and other issues.
products:
  - Marketing
release: "264"
---
# Considerations for Agentic Campaigns

To use agentic campaigns, consider supported functionality, usage, limitations and allowances, limits, and other issues.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

## Language and Locale Support

Agentic campaigns support the languages and locales supported on the Salesforce generative AI platform, as described in [Einstein Generative AI Supported Languages and Locales](https://help.salesforce.com/s/articleView?id=ai.generative_ai_platform_languages.htm&language=en_US).

## Large Language Model Support

Agentic campaigns support the models on the Salesforce generative AI platform, as described in [Large Language Model Support](https://help.salesforce.com/s/articleView?id=ai.generative_ai_large_language_model_support.htm&language=en_US). By default, calls use sfdc\_ai\_DefaultBedrockAnthropicClaude46Sonnet. The natural language segment creation uses llmgateway\_BedrockAnthropicClaude45Sonnet for part of the process.

## Trust Layer Service Support

Agentic campaigns support these Trust Layer services.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d66371e84">Service</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d66371e87">Description</th>
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        </thead>
        <tbody>
          <tr class="">
            <td data-label="Service" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d66371e84 ">Dynamic Grounding with Secure Data Retrieval</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d66371e87 ">Supported</td>

          </tr>
          <tr class="">
            <td data-label="Service" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d66371e84 ">
              <p style="margin-bottom:0;" dir="ltr">Prompt Defense (system policies and prompt injection detection)</p>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d66371e87 ">Supported</td>

          </tr>
          <tr class="">
            <td data-label="Service" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d66371e84 ">Data Masking</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d66371e87 ">Supported</td>

          </tr>
          <tr class="">
            <td data-label="Service" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d66371e84 ">Toxicity Detection</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d66371e87 ">Supported</td>

          </tr>
          <tr class="">
            <td data-label="Service" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d66371e84 ">Audit and Feedback</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d66371e87 ">Supported</td>

          </tr>
        </tbody>
      </table>

Ask your Salesforce admin about which Trust Layer services are enabled in your org and available for agentic campaigns.

## Region Support

Agentic campaigns support the geo-aware models supported on the Salesforce generative AI platform, as described in [Geo-Aware LLM Request Routing on the Einstein Generative AI Platform](https://help.salesforce.com/s/articleView?id=ai.generative_ai_platform_geo_aware_routing.htm&language=en_US).

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)

Note Geo-aware routing is used, but regional model availability isn't universally guaranteed and can result in an error rather than silent fallback if the org has Enable In-Region Model Requests Only turned on.

## Usage Types Consumed by Agentic Campaigns

Agentic campaings use generative AI and Data 360 to ingest, store, and process data. You’re billed in these categories when you use agentic campaigns. Before deployment, work with your Salesforce account team to confirm license availability and plan credit usage.

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_tip.png)

Tip This feature has access to Digital Wallet, a free account management tool that offers near real-time consumption data for enabled products across your active contracts. Access Digital Wallet and start tracking your org's usage. To learn more, see [About Digital Wallet](https://help.salesforce.com/s/articleView?id=xcloud.wallet_about.htm&type=5&language=en_US).

   
| Digital Wallet Consumption Card | Usage Type | Description | Notes |
| --- | --- | --- | --- |
| Data 360 Credits | Segment Generation | Natural language segment generation uses Data 360 credits. |   |
| Einstein Requests | Prompts/Prompt Builder | [See Agentforce and Generative AI Usage and Billing](https://help.salesforce.com/s/articleView?id=ai.generative_ai_usage.htm&type=5&language=en_US) | If fungible metering is turned on, consumption is limited to Flex Credits and doesn’t use Einstein Requests. |
| Flex Credits | Prompts/Prompt Builder | [See Agentforce and Generative AI Usage and Billing](https://help.salesforce.com/s/articleView?id=ai.generative_ai_usage.htm&type=5&language=en_US) | [Billable Usage Type for Salesforce Personalization](https://help.salesforce.com/s/articleView?id=mktg.persnl_basics_billable_usage_types.htm&type=5&language=en_US) |
| Personalization Credits | Rate Cards | A personalization decision is responsible for determining who’s eligible to receive a personalization response using optional targeting rules. A decision is also responsible for determining which content to return in a decision response, for example, a set of product recommendations or a banner image. Each personalization point can contain multiple personalization decisions targeted at different sets of individuals. Decisions can be prioritized so that if a person qualifies for more than one, Personalization returns only one decision. |   |

## Data Cloud One Support

Agentic campaigns aren't supported in Data Cloud One companion orgs.

## Limitations and Allowances

Campaign Agent add-on licenses allow you to create agentic content and agentic campaigns. The licenses apply to Marketing Cloud Advanced, Marketing Cloud Engagement+, and Marketing Cloud Account Engagement+ customers.

 
| License | active agentic campaigns granted |
| --- | --- |
| Agentforce for Marketing - Growth | 3 |
| Agentforce for Marketing - Starter | 100 |
| Agentforce for Marketing | 200 |

Agentic campaigns integrate with Marketing Cloud Advanced edition and Marketing Cloud Engagement+ but not with Sales, Service, or Commerce.