---
schema_version: "1"
id: a3e053b46a0cc5a74c311ae12ee3390974630b7c48fb513cbf27b222fa2dd32e
title: Configure Web Tracking for Marketing
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_consent_tracking_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_consent_tracking_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3a73dfdd9e89cdeac8a63e8af1c9c7104a3af088c246d1db86c37db3f166e8e5
description: Track visitor activities and engagement across your marketing landing pages and external sites. Use the data to create more targeted segments and inform your marketing strategy.
products:
  - Marketing
release: "264"
---
# Configure Web Tracking for Marketing

Track visitor activities and engagement across your marketing landing pages and external sites. Use the data to create more targeted segments and inform your marketing strategy.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:40%">
        <col style="width:60%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d63495e39">Content Type</th>
          <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d63495e42">Requirements</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Content Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d63495e39 ">Marketing landing pages with a consent banner</td>

          <td data-label="Requirements" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d63495e42 ">
            <ul>
              <li>Data Cloud integration</li>

              <li>Data Cloud Web Tracking Consent Banner integration</li>

              <li>Consent banner created in Salesforce CMS</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Content Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d63495e39 ">Marketing landing pages without a consent banner</td>

          <td data-label="Requirements" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d63495e42 ">
            <ul>
              <li>Data Cloud integration</li>

              <li>Relaxed CSP security level for Landing Pages site</li>

              <li>Event tracking code in Landing Pages site head markup</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Content Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d63495e39 ">External pages with a consent banner</td>

          <td data-label="Requirements" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d63495e42 ">
            <ul>
              <li>External Tracking data kit</li>

              <li>Website connector</li>

              <li>Consent banner created in Salesforce CMS</li>

              <li>Webpage embed code in external page source</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Content Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d63495e39 ">External pages without a consent banner*</td>

          <td data-label="Requirements" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d63495e42 ">
            <ul>
              <li>External Tracking data kit</li>

              <li>Website connector</li>

              <li>Webpage embed code in external page source</li>

              <li>Event tracking code in external site page head markup</li>

            </ul>
          </td>

        </tr>
      </tbody>
    </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)

Note If you use a third-party consent management platform such as OneTrust, use the External Pages without a Consent Banner configuration. These platforms aren't supported by Salesforce and you're responsible for complying with privacy laws and regulations that apply to your business.

- **[Considerations for Activity Tracking](https://help.salesforce.com/s/articleView?id=mktg.mktg_tracking_considerations.htm&release=264.0.0&type=5)**  
    Before you turn on activity tracking, review considerations, compliance details, and cookie information.
- **[Track Activity on Marketing Landing Pages](https://help.salesforce.com/s/articleView?id=mktg.mktg_tracking_landing_pages_parent.htm&release=264.0.0&type=5)**  
    To track visitor activities on your marketing landing pages, install the required integration on the default Marketing Landing Pages site. To protect the privacy of your landing page visitors, collect their consent to track with a custom consent banner that you design in Salesforce CMS. You’re responsible for complying with privacy laws and regulations applicable to your business.
- **[Track Activity on External Sites](https://help.salesforce.com/s/articleView?id=mktg.mktg_consent_tracking_external.htm&release=264.0.0&type=5)**  
    Track visitor activities on web pages hosted outside of Salesforce, such as your company website. To protect the privacy of your site visitors, use a consent banner to collect consent to track. You’re responsible for complying with privacy laws and regulations applicable to your business.