---
schema_version: "1"
id: 151386926c00a58a47d77981fa856cc0be07e8007ff9d08341b4dd7f8711ccf9
title: Manage Preference Pages
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_consent_manage_preference_pages.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_consent_manage_preference_pages.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 72996245a16191102cbadec8259fae92daf99b5f813086f51a37ffb8be859956
description: Allow your customers to update their own subscription preferences, or opt out of marketing messages with preference pages. Each preference page is channel-specific and customized to the recipient when they view the page. Control the look and feel of each page, and which subscriptions to include.
products:
  - Marketing
release: "264"
---
# Manage Preference Pages

Allow your customers to update their own subscription preferences, or opt out of marketing messages with preference pages. Each preference page is channel-specific and customized to the recipient when they view the page. Control the look and feel of each page, and which subscriptions to include.

### Required Editions

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d86004e49">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d86004e49 ">To create or edit a preference page:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d86004e49 ">
              <p>Marketing Cloud Manager permission set </p>
              <p>AND</p>
              <p style="margin-bottom:0;">any CMS workspace contributor
                role</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d86004e49 ">To set a preference page as a default page for a channel:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d86004e49 ">Marketing Cloud Admin permission set</td>

          </tr>
        </tbody>
      </table>

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_important.png)

Important If you enabled Marketing Cloud Next before April 2026, you must [turn on Custom Preference Pages](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_create_customizable_preference_page.htm&release=264.0.0&type=5 "If you enabled Marketing Cloud Next before April 2026, turn on custom preference pages. If you enabled Marketing Cloud Next after April 2026, you have this functionality by default.") before you can create a page.

## Create a Preference Page

Marketing Cloud Next includes an email preference page by default. For each additional channel that you use, create a preference page to use as the default page for that channel. Default pages are used when you include the Preference Manager link in a message. You can create multiple pages per channel and use them as needed, but one page must always be the default.

1. From the Content tab, open your preferred marketing workspace.
2. Select **Add** | **Content** | **Preference Pages** | **Create**
3. Select the **Subscription List** component and configure the settings.
    1. Select a channel for the page, such as email.
    2. If needed, filter by business unit. For more information, see [Assign a Communication Subscription to Business Units](https://help.salesforce.com/s/articleView?id=mktg.mktg_bu_assign_a_communication_subscription.htm&release=264.0.0&type=5 "When you create a communication subscription, you can assign it to either a single business unit or all business units. All existing subscriptions are assigned to all business units. A subscription’s business unit assignment determines which channels can be added to it and in which business units it can be used.").
4. To add a component, select it in the component tree and drag it onto the canvas.
    
    You can update the styles and settings for any content block, but you can’t remove the Subscription List or Submit Buttons.
5. When you're done, save your work.
6. To make the page available to use, click **Publish**.

To use the page in a message, insert the page link as a merge field in the content editor. You can edit the preference page at any time, or make it the default page for a channel.

## Edit a Preference Page

Update a preference page from the Content tab, or from the Consent tab. Changes don’t take effect until you publish the preference page.

1. Open a preference page for editing.
    1. From the Consent tab, select **Preference Pages**.
    2. From the Content tab, select your marketing workspace.
2. For the preference page you want to update, click **Edit**.
3. To edit subscription options, click the **Subscription List** content block. Then, update the subscriptions from the **Settings** tab.
4. To add a component, select it in the component tree and drag it onto the canvas.
    
    You can update the styles and settings for any content block, but you can’t remove the Subscription List or Submit Buttons.
5. When you're done, save your work.

After you publish, the changes are live on your preference page. If you use the page in any message sends, subscribers can view the updated page.

## Set a Custom Preference Page as the Default Channel Page

For each messaging channel that you use for marketing messages, designate a default preference page. This page is the page subscribers see when you use the Preference Manager link in an email.

1. From the Consent tab, select **Preference Pages**.
2. For the published preference page that you want to use, open the dropdown, and select **Set as Default**.
3. Review the channel and the business unit for the page, and then click **Set as Default**.