---
schema_version: "1"
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title: Create a Communication Subscription in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_consent_comm_sub_create.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_consent_comm_sub_create.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7f467ef02e3f9e1d7a9b9cfc9b9d71bb31050dd565a31e7be54c8f5ad2343b4f
description: Create a communication subscription for each category of marketing content that you send, such as product updates. For each subscription that you create, add marketing channels, such as email, SMS, and RCS. Subscribers must give consent to receive promotional messages from each channel type.
products:
  - Marketing
release: "264"
---
# Create a Communication Subscription in Marketing Cloud Next

Create a communication subscription for each category of marketing content that you send, such as product updates. For each subscription that you create, add marketing channels, such as email, SMS, and RCS. Subscribers must give consent to receive promotional messages from each channel type.

### Required Editions

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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          <col style="width:50%">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d83922e52">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d83922e52 ">To create communication subscriptions:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d83922e52 ">
              <p>Marketing Cloud Manager </p>
              <p>OR</p>
              <p style="margin-bottom:0;">Marketing Cloud Admin permission set</p>
            </td>

          </tr>
        </tbody>
      </table>

1. From the Consent page, select **Preference Pages and Subscriptions**, and then click **New Subscription**.
2. Enter a name for the subscription, such as Product Updates.
3. Select at least one channel.
4. If you selected SMS or WhatsApp as a channel, select at least one sender code or channel number. For RCS, select at least one RCS agent.
5. Save your work.

After you save, you can import consent data to the communication subscription and send messages to subscribers. You can also add email subscriptions to the email preference page.