---
schema_version: "1"
id: 9bc41afaea203709470bbc6fe111aefb8a1983ccb4732843ffff2e43bd6c1c85
title: Work with Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_campaigns_working.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_working.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 25c7aaf299540f5d33a95f37b763acb0b43c0817e635657da897ec815b2e5782
description: When you create a marketing campaign, the first task is to decide what flow to start with. You can add more flows to your campaign as you go and each flow can be as simple or as complex as you need.
products:
  - Marketing
release: "264"
---
# Work with Campaigns

When you create a marketing campaign, the first task is to decide what flow to start with. You can add more flows to your campaign as you go and each flow can be as simple or as complex as you need.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Salesforce <strong class="uicontrol">Enterprise</strong> and <strong class="uicontrol">Unlimited</strong> Editions with Marketing Cloud Next <strong class="uicontrol">Growth</strong> or <strong class="uicontrol">Advanced</strong> Edition</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d70605e70">User Permissions
              Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d70605e70 ">To create and manage a campaign:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d70605e70 ">
              <p>Marketing Cloud Manager permission set</p>
              <p>OR</p>
              <p style="margin-bottom:0;">View Flows and Create and
                Edit Flows user permissions AND Permissions to all elements in the
                flow</p>
            </td>

          </tr>
        </tbody>
      </table>

To get started, create a campaign on the Campaigns tab, name your campaign, and save your work.

From the campaign record, decide how you want to create the first flow in your campaign.

- Flow trigger—from the Build Your Own tab on the campaign, pick a trigger for your flow, and then build out your flow from there.
- Flow template—to save you time, browse flow templates from the Build Your Own tab. Each flow template is a goal-driven flow preconfigured with key elements that you can customize or remove, such as a follow-up email.
- Quick start—from the Quick Start tab, you can start with a common campaign use case. Each option comes with a preconfigured flow that includes CMS content, such as a customizable email.

From here, how you build the flow and add to the campaign is up to you. You can switch between flows in a campaign, design content in CMS to use in a flow, and open Flow Builder to create curated customer journeys. You can also add more flows to your campaign. Flows operate independently so activate each one to collect data or distribute content.