---
schema_version: "1"
id: a32c136de983d17746235b5f99c5b38e99f45b86620bfcdd569ebb69d3833a07
title: Marketing Cloud Engagement Journeys and Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_campaigns_journeys.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_journeys.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 00f69075d9b1405fa02eae60bd360191da84786c5173dd6b11d3780d79ead5f7
description: Use the campaign object as a shared workspace across Marketing Cloud Engagement and Marketing Cloud Next. Associate journeys to a campaign to streamline workflows and facilitate in-depth reporting.
products:
  - Marketing
release: "264"
---
# Marketing Cloud Engagement Journeys and Campaigns

Use the campaign object as a shared workspace across Marketing Cloud Engagement and Marketing Cloud Next. Associate journeys to a campaign to streamline workflows and facilitate in-depth reporting.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Salesforce <strong class="uicontrol">Enterprise</strong> and <strong class="uicontrol">Unlimited</strong> Editions with Marketing Cloud Next <strong class="uicontrol">Growth</strong> or <strong class="uicontrol">Advanced</strong> Edition, and in <strong class="uicontrol">Starter</strong>&nbsp;and&nbsp;<strong class="uicontrol">Pro Suite</strong>&nbsp;Editions. Your edition determines the options that you have.</span></td></tr></tbody></table>

When you create a campaign, you can select a Quick Start option that comes with a preconfigured flow or select Build Your Own to create a campaign and flow from the ground up. Campaign options can help you get started faster, whether you’re creating one piece of content or a multistep customer experience.

## Multi-Org Scenarios

- Marketing Cloud Engagement+ supports customers with multiple orgs.
- For example: If org A builds campaign A and associates journey A, that same journey isn’t available for Org B to relate to campaign B.

## Campaign Reporting with Journeys

- For new journeys, reporting begins when the journey is connected to a Campaign.
- For running a journey, we attempt to associate some historical send and engagement data to that newly-associated campaign. The amount of historical data depends on when the data was brought into Marketing Cloud Next and Data 360.

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_example.png)

Example In January 2025, you activate a welcome journey. In January 2026, you connect your Marketing Cloud Engagement account to Data 360.

We attempt to backfill 45–90 days of historical send and engagement data to Data 360, and new data is populated from that point forward.

In February 2026, you connect the activated welcome journey to a Campaign, and it displays analytics from June 2025 to February 2026.

- **[Connect Marketing Cloud Engagement Journeys to Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_connect_journeys.htm&release=264.0.0&type=5)**  
    Organize journeys and enhance reporting by linking Marketing Cloud Engagement journeys to Campaigns. Connecting journeys to a Campaign helps group them into a larger marketing effort. It also automatically creates a grouped view of their marketing performance.