---
schema_version: "1"
id: 6bf5631a4d8122af1099e8dac16dfa1d2bc3efdd5d09bcc79ba46fe2fbf32402
title: Set Up Agentforce for Business Units
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_bu_set_up_agentforce_add_einstein.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_bu_set_up_agentforce_add_einstein.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c6e06036008480bee4df0e1e894c205f51074f7c1d805b1fb15058574fb9f836
description: Agentforce in Marketing Cloud Next helps you create campaign briefs, campaigns, message content, and more using Einstein technology. Einstein predictive features provide insights and data to inform the content and timing of your marketing activities.
products:
  - Marketing
release: "264"
---
# Set Up Agentforce for Business Units

Agentforce in Marketing Cloud Next helps you create campaign briefs, campaigns, message content, and more using Einstein technology. Einstein predictive features provide insights and data to inform the content and timing of your marketing activities.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Salesforce <strong class="uicontrol">Enterprise</strong> and <strong class="uicontrol">Unlimited</strong> Editions with Marketing Cloud Next <strong class="uicontrol">Advanced</strong> Edition</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="vertical-align:top;" id="d68099e72">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d68099e72 ">To set up Agentforce for business units:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d68099e72 ">Marketing Cloud Admin permission set</td>

          </tr>
        </tbody>
      </table>

See [Enable Einstein Features in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_einstein.htm&type=5&language=en_US) and [Explore Agentforce and Einstein in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_learning_map.htm&type=5&language=en_US).

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)

Note Einstein Metrics Guard isn’t supported with business units.