---
schema_version: "1"
id: 09f60b86f1c83fa6d2084e47594df5937169720e55c45c66051427768f481c95
title: Distribute Content With Common Assets in Business Units
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_bu_post_content_to_common_assets.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_bu_post_content_to_common_assets.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2ef1ef4a17bd6534bdfbab6b5240b393712ac58b87580b0a635183785f3e5359
description: Use common assets to make high-performing content available across business units. Post content to common assets, and members from other business units can copy that content to their own workspace.
products:
  - Marketing
release: "264"
---
# Distribute Content With Common Assets in Business Units

Use common assets to make high-performing content available across business units. Post content to common assets, and members from other business units can copy that content to their own workspace.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Salesforce <strong class="uicontrol">Enterprise</strong> and <strong class="uicontrol">Unlimited</strong> Editions with Marketing Cloud Next <strong class="uicontrol">Advanced</strong> Edition</span></td></tr></tbody></table>

Before you begin:

- The common assets library is enabled. See [Enable Common Assets for Business Units](https://help.salesforce.com/s/articleView?id=mktg.mktg_bu_common_assets.htm&release=264.0.0&type=5 "Common Assets is a library that makes content available to all business units. Enable common assets so that business unit members can copy content from their workspaces and post it to common assets. Any other business unit can then copy and use that content in their own workspaces. By default, the common assets feature for customers who purchase Marketing Cloud Next in Summer ’26 is enabled in new orgs.").
- Source workspace is a marketing CMS workspace.
- User has permissions to create content in the source CMS workspace.
- User has access to manage content in the Common Assets tab.

Supported content types with common assets:

- News
- Blog Post
- Landing Page
- Landing Page Template
- Tracked Link
- Media Types:
    - Image
    - Video
    - Document
    - Audio
- Marketing Content Types:
    - Email
    - Form
    - Preference Page
    - Web Fragment
- Collections:
    - Manual Collection
    - Dynamic Collection

Unsupported content types with common assets:

- Experience Cloud site components
- Settings and configuration types
- Access control policies
- Branding components
- Internal test types

## Post Content to Common Assets

Before you post your content to common assets, finalize your content and make sure that it's ready for use by other business units. After posting, any update you make to the content in your business unit doesn't reflect in common assets. Posted content includes linked images and text from the original content, but merge fields are converted to placeholders.

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_important.png)

Important Only marketing admins and the user who posted the content can delete a common asset.

1. In the Marketing app, go to the **Content** tab and open your business unit's workspace.
2. Select the content item you want to post.
3. Click the dropdown menu and select **Post to Common Assets**.
    
    You can also access this option from the content detail page by clicking the dropdown next to **Edit Details**.
4. If required, edit the content name and add a description to help others understand the content.
    
    Renaming this content updates its display name in common assets only, and not in the source workspace.
5. Click **Post**.

## Copy Content from Common Assets

Copy content from common assets to your business unit's workspace.

When you copy content from common assets, a new copy is created in your workspace. The original content in common assets and the source business unit remains unchanged.

1. In the Marketing app, go to the **Common Assets** tab.
2. Select the content item you want to copy.
3. Click the dropdown menu and select **Copy to your Business Unit**.

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_important.png)

Important Only marketing admins and the user who posted the content can delete a common asset.