---
schema_version: "1"
id: 15e5404090c375be1a2444623c79b0f90c72ee61a2f786a542d42cbf5060f9cc
title: Configure Identity Resolution Rulesets for a Business Unit
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_bu_configure_identity_resolution_rulesets.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_bu_configure_identity_resolution_rulesets.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 521ae5e600b79fee62ebd3c52c9bede594d364aa4538deb0c59a1c9bf2f6461b
description: Identity resolution is a critical step to organizing and unifying your data. Usually, when your data originates from many systems, it’s modeled and labeled differently in each place. Identity resolution rulesets define the relationships among data model objects (DMOs) and their fields. After you configure these rules, Data Cloud can organize and reference related and duplicate data into unified individual records that marketers can use to target audiences.
products:
  - Marketing
release: "264"
---
# Configure Identity Resolution Rulesets for a Business Unit

Identity resolution is a critical step to organizing and unifying your data. Usually, when your data originates from many systems, it’s modeled and labeled differently in each place. Identity resolution rulesets define the relationships among data model objects (DMOs) and their fields. After you configure these rules, Data Cloud can organize and reference related and duplicate data into unified individual records that marketers can use to target audiences.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Salesforce <strong class="uicontrol">Enterprise</strong> and <strong class="uicontrol">Unlimited</strong> Editions with Marketing Cloud Next <strong class="uicontrol">Advanced</strong> Edition</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
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        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="vertical-align:top;" id="d77842e69">User Permissions
              Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d77842e69 ">To create an identity resolution ruleset: </td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d77842e69 ">
              <p>Marketing Cloud Admin </p>
              <p>AND</p>
              <p style="margin-bottom:0;"><span>Data Cloud Architect</span>
                permission sets</p>
            </td>

          </tr>
        </tbody>
      </table>

Identity resolution rulesets consume Data Cloud credits, which impacts billing. We recommend having only one active ruleset per data space for the Individual object, and one active ruleset per data space for the Account object. Maintaining two rulesets per object increases the amount that you’re billed for identity resolution. See [Data Cloud Billable Usage Types](https://help.salesforce.com/s/articleView?id=data.c360_a_data_usage_types.htm&language=en_US&type=5).

1. From Setup, in the Quick Find box, enter Business Units and select it.
2. From the Business Units list page, select a business unit.
3. Click **Basic Settings**.
4. Generate a ruleset for the Individual object. When you generate a ruleset for the Individual object, it uses Normalized Email, Lead to Contact, and Device to Known as match rules. Lead to Contact prevents duplication when leads become contacts, and Device to Known matches web visitors to known profiles. To manually create a ruleset instead, follow step 5 and select **Individual** as the Primary Data Model Object.
    1. In the Unified Individual section, click **Generate Ruleset**.
    2. Review the confirmation details, and then click **Generate**.
    3. On the Identity Resolutions tab, confirm that your new ruleset published.
5. Configure a custom Identity Resolution ruleset for the Account object.
    1. On the Identity Resolutions tab, click **New**.
    2. Select Create New Ruleset, and then click **Next**.
    3. Select the data space that you use for marketing, and then select **Account** for the Primary Data Model Object.
    4. Enter a recognizable, 4-character ID for the ruleset, and then click **Next**.
    5. Name the ruleset, and save your work.
    6. From the record, in the Match Rules section, click **Configure**.
    7. Follow the prompts to define the rules that unify related records.
    8. Return to the Setup page for your business unit.
    9. On the Basic Settings tab, select the Unified Account object that’s related to your ruleset.
6. Repeat steps 1–5 for each business unit.