---
schema_version: "1"
id: a98d08c4c8bca89499d2a019be0b65c5a6425d2a1041caa1547a03249f349b69
title: Prospect Field Conversion Mapping
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_audience_prospect_field_mapping.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_audience_prospect_field_mapping.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 12cd2206f1151a0585668c4c34e3402dc013e1ea6bd023a92fbdf59702247be4
description: To ensure accurate data transfer, see how the prospect’s fields map to the fields in the Lead, Contact, or Account on conversion.
products:
  - Marketing
release: "264"
---
# Prospect Field Conversion Mapping

To ensure accurate data transfer, see how the prospect’s fields map to the fields in the Lead, Contact, or Account on conversion.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d76596e38">Prospect Field</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d76596e41">Description</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d76596e44">Maps to</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Annual Revenue</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">The prospect company's yearly revenue.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: Annual Revenue</p>
            <p dir="ltr">Contact: N/A</p>
            <p style="margin-bottom:0;" dir="ltr">Account: Annual Revenue</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">City</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">City that’s included in the prospect’s address. Up to 40 characters
            allowed.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: City</p>
            <p dir="ltr">Contact: Mailing City</p>
            <p style="margin-bottom:0;" dir="ltr">Account: Billing City</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Company</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">The prospect’s company name Up to 255 characters allowed.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: Company</p>
            <p dir="ltr">Contact: Account Name</p>
            <p style="margin-bottom:0;" dir="ltr">Account: Account Name</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Country</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">Country that’s included in the prospect’s address. Entry is selected from a
            picklist of standard values or entered as text. Up to 80 characters allowed.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: Country</p>
            <p dir="ltr">Contact: Mailing Country</p>
            <p style="margin-bottom:0;" dir="ltr">Account: Mailing Country</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Created By</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">The user who created the prospect record.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">-</td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Description</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">Description of the prospect. Up to 32 KB of data is allowed. Only the first 255
            characters appear in reports.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: Description</p>
            <p dir="ltr">Contact: Description</p>
            <p style="margin-bottom:0;" dir="ltr">Account: N/A</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Email</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">The prospect’s email address. Up to 80 characters allowed.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: Email</p>
            <p dir="ltr">Contact: Email</p>
            <p style="margin-bottom:0;" dir="ltr">Account: N/A</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">First Name</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">The prospect’s first name. Up to 40 characters allowed.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: First Name</p>
            <p dir="ltr">Contact: First Name</p>
            <p style="margin-bottom:0;" dir="ltr">Account: N/A</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Gender</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">The prospect’s self-identified experience of their gender, which does or doesn’t
            correspond to the prospect’s designated sex at birth.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: Gender</p>
            <p dir="ltr">Contact: Gender</p>
            <p style="margin-bottom:0;" dir="ltr">Account: N/A</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Industry</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">Primary business of the prospect’s company. Entry is selected from a picklist of
            available values, which are set by an admin. Up to 40 characters allowed.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: Industry</p>
            <p dir="ltr">Contact: N/A</p>
            <p style="margin-bottom:0;" dir="ltr">Account: Industry</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Last Name</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">The prospect’s last name. Up to 80 characters allowed.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: Last Name</p>
            <p dir="ltr">Contact: Last Name</p>
            <p style="margin-bottom:0;" dir="ltr">Account: N/A</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Lead Source</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">Source of lead, for example, Advertisement, Partner, or Web. Entry is selected
            from a picklist of available values, which are set by an admin. Up to 40 characters
            allowed.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: Lead Source</p>
            <p dir="ltr">Contact: Lead Source</p>
            <p style="margin-bottom:0;" dir="ltr">Account: N/A</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Modified By</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">The user who last changed the prospect fields, including the modification date
            and time. </td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">-</td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Name</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">The combined first and last name of prospect, as displayed on prospect's detail
            page.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: Name</p>
            <p dir="ltr">Contact: Name</p>
            <p style="margin-bottom:0;" dir="ltr">Account: N/A</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">No. of Employees</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">The number of employees at the prospect’s company.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: No. of Employees</p>
            <p dir="ltr">Contact: NA</p>
            <p style="margin-bottom:0;" dir="ltr">Account: No. of Employees</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Phone</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">The prospect’s primary phone number. Up to 40 characters allowed.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: Phone</p>
            <p dir="ltr">Contact: Phone</p>
            <p style="margin-bottom:0;" dir="ltr">Account: Phone</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Prospect Currency</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">The prospect’s preferred currency.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: Lead Currency</p>
            <p dir="ltr">Contact: Contact Currency</p>
            <p style="margin-bottom:0;" dir="ltr">Account: Account Currency</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Prospect Record Name</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">The unique ID for each prospect record.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">-</td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Prospect Status</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">The business lifecycle stage that best describes the prospect’s journey.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">-</td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Salutation</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">The prospect’s preferred title. For example, Mr., Ms., Dr., or Prof. Entry is
            selected from a picklist of available values, which are set by an admin. Up to 40
            characters allowed.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: Salutation</p>
            <p dir="ltr">Contact: Salutation</p>
            <p style="margin-bottom:0;" dir="ltr">Account: N/A</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">State/Province</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">State or province that’s included in the prospect’s address. Entry is selected
            from a picklist of standard values, or entered as text. Up to 80 characters
            allowed.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: State/ Province</p>
            <p dir="ltr">Contact: Mailing State/ Province</p>
            <p style="margin-bottom:0;" dir="ltr">Account: Billing State/Province</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Title</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">The prospect’s business title. Up to 128 characters are allowed. When converting
            a Prospect to a lead or contact, the conversion fails if the lead's Title field
            contains more than 80 characters.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: Title</p>
            <p dir="ltr">Contact: Title</p>
            <p style="margin-bottom:0;" dir="ltr">Account: N/A</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Prospect Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e38 ">Zip/Postal Code</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e41 ">ZIP code or postal code that’s included in the prospect’s address. Up to 20
            characters allowed.</td>

          <td data-label="Maps to" class="slds-cell-wrap" style="vertical-align:top;" headers="d76596e44 ">
            <p dir="ltr">Lead: Zip/Postal Code</p>
            <p dir="ltr">Contact: Mailing Zip/Postal Code</p>
            <p style="margin-bottom:0;" dir="ltr">Account: Billing Zip/Postal Code</p>
          </td>

        </tr>
      </tbody>
    </table>