---
schema_version: "1"
id: 1d02463c4cba0a79dab4828368bd5ea9d6aa019fd3df2fe2456310838cc6c7fc
title: Addressing Delivery and Reputation Issues
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_apps_email_best_practices_delivery_issues.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_apps_email_best_practices_delivery_issues.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4d6f6c5081eeaecea44850e8aa6521f5c48f3b8c93a62ddd5bb94003ca09ccb7
description: To help you identify and address deliverability and reputation issues, Salesforce provides metrics and reports that help you monitor your messaging performance. We recommend evaluating these metrics every three to six months.
products:
  - Marketing
release: "264"
---
# Addressing Delivery and Reputation Issues

To help you identify and address deliverability and reputation issues, Salesforce provides metrics and reports that help you monitor your messaging performance. We recommend evaluating these metrics every three to six months.

## What to Look For

Each spam complaint, unsubscribe, or hard bounce can tell you something about your marketing campaign or its recipients.

Here’s how you can get details about specific complaints.

- Marketing Cloud Engagement: [Data Views: Complaint](https://help.salesforce.com/s/articleView?id=mktg.mc_as_data_view_complaint.htm&language=en_US&type=5)
- Marketing Cloud Account Engagement: [List Email Report](https://help.salesforce.com/s/articleView?id=mktg.pardot_list_email_report.htm&type=5&language=en_US)
- Marketing Cloud Next: [Email Engagement Data Model Object](https://help.salesforce.com/s/articleView?id=mktg.um_channel_email_engagement.htm&language=en_US&type=5)

## Recommendations

Review the table for recommendations on how you can address some causes of negative engagement. Items marked with an asterisk aren’t available in every Salesforce marketing app.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col>
          <col>
        </colgroup>
        <tbody>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>Find addresses that flagged a message as spam, and remove them from your
                list.</p>
              <p style="margin-bottom:0;">See <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_apps_email_best_practices_hygiene.htm&amp;release=264.0.0&amp;type=5" title="For marketing messages, data quality outperforms quantity. Using outdated or mismatched data can mean that you send emails to users who forgot they opted in or have lost interest. Keeping stale data increases unsubscribes, spam complaints, and erodes trust.">Data Hygiene</a></p>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <ul>
                <li>Unsubscribe from list</li>

                <li>Unsubscribe from all lists</li>

                <li>Mark as Do Not Email*</li>

                <li>Delete subscriber record</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>Check for data quality.</p>
              <p style="margin-bottom:0;">See <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_apps_email_best_practices_hygiene.htm&amp;release=264.0.0&amp;type=5" title="For marketing messages, data quality outperforms quantity. Using outdated or mismatched data can mean that you send emails to users who forgot they opted in or have lost interest. Keeping stale data increases unsubscribes, spam complaints, and erodes trust.">Data Hygiene</a></p>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <ul>
                <li>Look for and remove spammy content from recent and future messages.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>Check for content quality.</p>
              <p style="margin-bottom:0;">See <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_apps_email_best_practices_content.htm&amp;release=264.0.0&amp;type=5" title="Learn how email content quality and legal compliance impact your email deliverability. Some of the most basic elements of an email can indicate to a spam filter or its recipients whether your message is trustworthy. Spam filters can flag messages that just &quot;look spammy,&quot; such as containing a lot of capital letters or exclamation points.">Content Quality</a></p>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <ul>
                <li>Review recipient data for stale consent or other details.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>Consider recipients’ needs and preferences. </p>
              <p style="margin-bottom:0;">See <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_apps_email_best_practices_engagement.htm&amp;release=264.0.0&amp;type=5" title="The right tools and processes help you build a clean database, maintain good data, and request the necessary updates.">Clean Data Recommendations</a></p>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <ul>
                <li>Send messages at different times of day.</li>

                <li>Does this recipient still want to receive emails from you?</li>

                <li>Use dynamic content and personalization to tailor message content to each
                  recipient.</li>

                <li>Try AI Send Time Optimization.</li>

                <li>Periodically send messages that ask recipients to update their
                  preferences.</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>