---
schema_version: "1"
id: 05905455ef8f1a61f1aae4c1827316f174627785a60217818102adba9aa13adf
title: Set Up WhatsApp in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_setup_whatsapp.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_whatsapp.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 418230b534936400ff25d15fe9ab9bdc761723d97d31b9fe46c4e5ba641bbdb9
description: Reach a global audience with personalized conversational messages that can include text, audio, video, and other rich content.
products:
  - Marketing
release: "264"
---
# Set Up WhatsApp in Marketing Cloud Next

Reach a global audience with personalized conversational messages that can include text, audio, video, and other rich content.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)

Note WhatsApp messaging isn't supported in Government Cloud. See [Marketing Cloud Next in Government Cloud](https://help.salesforce.com/s/articleView?id=ind.government_cloud_marketing_cloud.htm&language=en_US).

1. From Setup, in the Quick Find box, enter Your, and then select **Your Numbers**.
2. Install the required managed packages for consent and engagement. See [Manage WhatsApp Consent in Unified Messaging](https://help.salesforce.com/s/articleView?id=mktg.um_consent_whatsapp.htm&language=en_US).
3. Create or connect a WhatsApp Business Account. See [Connect Your WhatsApp Business Account](https://help.salesforce.com/s/articleView?id=mktg.um_channel_whatsapp_connect_waba.htm&language=en_US).
4. Review or update your consent validation settings.
    1. From Setup, in the Quick Find box, enter Channels, and then select **WhatsApp**.
    2. Choose whether to check consent on a communication subscription before sending promotional and transactional messages.

After you connect your WhatsApp Business Account to Salesforce, you can:

- [Create communication subscriptions](https://help.salesforce.com/s/articleView?id=mktg.mktg_consent_comm_sub_create.htm&release=264.0.0&type=5 "Create a communication subscription for each category of marketing content that you send, such as product updates. For each subscription that you create, add marketing channels, such as email, SMS, and RCS. Subscribers must give consent to receive promotional messages from each channel type.") to store consent for WhatsApp messages.
- [Import consent data](https://help.salesforce.com/s/articleView?id=mktg.mktg_consent_import_create.htm&release=264.0.0&type=5 "If you collect consent data outside of Marketing Cloud Next, import it as a CSV. Each import corresponds to a single marketing channel, communication subscription, and consent status.").
- [Set up Marketing Performance Intelligence](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_marketing_performance.htm&release=264.0.0&type=5 "Set up Tableau Next to unify marketing data and analytics with Data 360, Tableau Next, and the Marketing Semantic Data Model. Use embedded reports and comprehensive dashboards to analyze campaign and content performance, track marketing goals, understand customer journeys, and identify opportunities to improve ROI.") to get metrics about your new channel.
- Begin crafting WhatsApp campaign content.