---
schema_version: "1"
id: 04212094e593ae5a852f1c6f4c4d8ef80d80000f668d3a2627d280788c76764c
title: Set Up Marketing Cloud Next with Salesforce Go
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_setup_salesforce_go.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_salesforce_go.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b0f7442a40f92a6ea92b06444ce0d860bd64f5fdfdd37dae1fc66584cffb1803
description: Salesforce Go brings marketing setup tasks into one place so that you can get started quickly. Explore the available feature sets and configure the included features to support your marketing goals.
products:
  - Marketing
release: "264"
---
# Set Up Marketing Cloud Next with Salesforce Go

Salesforce Go brings marketing setup tasks into one place so that you can get started quickly. Explore the available feature sets and configure the included features to support your marketing goals.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

- **[Discover Marketing Cloud Next Feature Sets with Salesforce Go](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_salesforce_go_feature_sets_ref.htm&release=264.0.0&type=5)**  
    Feature sets organize features and Agentforce tools by the specific marketing goals they support, such as running email campaigns or reaching customers on messaging channels. Each set contains the Marketing Cloud Next features and generative AI capabilities that you need to accomplish a specific job, and shows your configuration progress as you go.

## Marketing Cloud Next Initial Setup

Use Salesforce Go to set up Marketing Cloud Next. Setting up your marketing instance includes installing the app, assigning a data space, deploying data streams, and configuring identity resolution so you can deliver personalized campaigns across every channel.

1. From ![Setup icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/resources-global/_corporate/images/gear.png), select **Salesforce Go**, and then navigate to the Initial Setup tab to find Marketing Initial Setup.
2. On the Marketing Initial Setup card, click **Set Up**.
3. To enable Marketing Cloud Next, turn on Marketing Initial Setup.
4. In the Complete the Required Steps section, click **Go to Setup**. On the Basic Settings page, complete these tasks.
    1. Select a data space for your marketing instance.
    2. Install the data kits.
    3. Configure your identity resolution rulesets.
5. To configure email, assign user roles and permissions, or set up Agentforce for Marketing, follow the steps in the Take the Next Steps section.

## Discover and Set Up Marketing Cloud Next Features with Salesforce Go

Set up and configure Marketing Cloud Next features in Salesforce Go. Salesforce Go provides resources such as videos, Trailhead, and Salesforce Help articles to help you learn about features and configuration. You can also discover additional features and add-on licenses available for your Salesforce edition.

1. From ![Setup icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/resources-global/_corporate/images/gear.png), select **Salesforce Go**.
2. Go to the Feature Sets tab and set the filter for Marketing.
    
    ![Salesforce Go Feature Sets tab filtered for Marketing, showing feature set cards such as Optimize Your Marketing Operations, Connect with Customers Through SMS, and Engage Customers with Rich Messaging.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/mktg_all/images/mktg_feature_set_go.png)
3. Find a feature set and select **Keep Going**.
    
    As you progress through feature sets, Salesforce Go tracks your work so you can pick up where you left off. For a full list of available feature sets and included features, see [Marketing Cloud Next Feature Sets](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_salesforce_go_feature_sets_ref.htm&release=264.0.0&type=5 "Feature sets organize features and Agentforce tools by the specific marketing goals they support, such as running email campaigns or reaching customers on messaging channels. Each set contains the Marketing Cloud Next features and generative AI capabilities that you need to accomplish a specific job, and shows your configuration progress as you go.").
4. Click **Keep Going** on the feature set that you want to set up.
5. Follow the steps until you complete the required tasks.

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_example.png)

Example

Jon wants to set up email as a marketing channel. He selects Drive Results with Email Campaigns. Salesforce Go then guides him through building a campaign, defining the audience, and using AI to optimize send times for each recipient.

To learn more about Salesforce Go, see [Discover and Set Up Features with Salesforce Go](https://help.salesforce.com/s/articleView?language=en_US&id=xcloud.suites_salesforce_go.htm&type=5).