---
schema_version: "1"
id: 53407c0395bab28f8ebde704b854e873724e29576ba877f58c95236c17190166
title: Set Up RCS in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_setup_rcs.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_rcs.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 010749ff91feb12f87619e96fe38110ae3f8802ee548e24f3a9d82b1e2bbd7a9
description: Reach customers directly in their native messaging app with interactive, rich-media content, including rich cards, carousels, and suggested actions.
products:
  - Marketing
release: "264"
---
# Set Up RCS in Marketing Cloud Next

Reach customers directly in their native messaging app with interactive, rich-media content, including rich cards, carousels, and suggested actions.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)

Note RCS messaging requires a verified RCS Business Agent registered with carriers and an RCS-compatible mobile device for pre-launch testing.

1. From Setup, in the Quick Find box, enter RCS, and then select RCS Sender Agents.
2. Install the required managed packages for consent and engagement.
3. Request a new RCS agent by selecting the country, traffic origin, and agent use case. See [Set Up RCS Agent](https://help.salesforce.com/s/articleView?id=mktg.um_channel_rcs_agent_setup.htm&type=5&language=en_US).
4. Verify your agent connectivity by adding a test number and sending a test message.
5. Upload supporting media and documents based on the selected country, and then launch your RCS agent. See [Supported Countries and Compliance](https://help.salesforce.com/s/articleView?id=mktg.um_channel_rcs_supported_countries.htm&type=5&language=en_US).
6. Set up preferences and customer consent keywords.

After you set up RCS agent, you can:

- [Create communication subscriptions](https://help.salesforce.com/s/articleView?id=mktg.mktg_consent_comm_sub_create.htm&language=en_US&type=5) to manage opt-in consent.
- [Craft RCS campaign content using text, rich cards, or multi-card carousels](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_rcs_create.htm&language=en_US&type=5).
- [Configure conversational messaging with Omni-Channel and Einstein Bots](https://help.salesforce.com/s/articleView?id=mktg.um_channel_rcs_conversation.htm&type=5&language=en_US).
- [View Analytics](https://help.salesforce.com/s/articleView?id=mktg.mktg_reporting_formula_reference.htm&type=5&language=en_US) for RCS.