---
schema_version: "1"
id: b6d4a5e17fa17b6b807c0be0c268206dce37ceb6f1092b69b2f083df4756173d
title: Set Up Custom Mobile App Events in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_setup_custom_mobile_app_events.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_custom_mobile_app_events.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: df28affde2f2d2d92ace5333fd32505c211a5b3cbd3a5204d45caf93079f1d23
description: Track user behavioral interactions like button clicks, screen views, or purchases within your mobile app.
products:
  - Marketing
release: "264"
---
# Set Up Custom Mobile App Events in Marketing Cloud Next

Track user behavioral interactions like button clicks, screen views, or purchases within your mobile app.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)

Note

Custom mobile app events aren't supported in Government Cloud. See [Marketing Cloud Next in Government Cloud](https://help.salesforce.com/s/articleView?id=ind.government_cloud_marketing_cloud.htm&language=en_US).

The Your Events page in Setup shows the custom mobile app events that are associated with your account. This table describes the information shown for each event.

 
| Label | Description |
| --- | --- |
| **Event Name** | The name of the event. |
| **Description** | The description of the event. |
| **Application** | The app associated with the event. |
| **Attributes** | The number of attributes associated with the event. |
| **Status** | Indicates whether the event is active. |
| **Created** | The date when the event was added to your account. |
| **Created By** | The name of the user who added the event to your account. |
| **Last Modified** | The date when the event was last modified. |
| **Last Modified By** | The user who last modified the event. |

## Create a Custom App Event

Marketers can stream the event in real time from a mobile app via the unified Marketing Cloud SDK. Leverage this data in Data 360 for segmentation and deeper insights, or in Flow Builder to create personalized customer journeys.

You can't delete attributes after you activate your event, so make sure to review them first.

You can't delete an active event. You can deactivate it if you don't want to use it anymore, but you can still reuse its attributes in other events, and reactivate it later.

Each custom event name and attribute is case-sensitive. Make sure to use the exact case at all times, from creation and tracking via the SDK to referring the data in Data 360 and using the event in scenarios like display triggers in in-app messages.

The custom event data is stored in the [Device Application Engagement](https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-device-dmo.html) data management object (DMO) in Data 360. Each new attribute creates a new field in the DMO. The maximum number of unique attributes per org is 800, so reuse existing attributes across multiple events instead of creating new ones. For example, most events use attributes like Name and User ID.

1. In Setup, go to **Unified Messaging** | **Mobile App** | **Your Events**.
2. Click **New Event**.
3. On the New Event window, enter an internal name and description for the event.
4. For Application, select the app associated with the event.
5. Add attributes to the event.
    - To create an attribute, click **New Attribute**. Enter the attribute name and select a data type for the attribute. Choose whether the attribute requires a value.
    - To add existing attributes, click **Add from Existing**. Select attributes and click **Add**.
6. Click **Save & Continue**.
7. To start tracking events, click **Activate**.