---
schema_version: "1"
id: 1f53aa11203cc5cef1201fc53d22c736a26ad95a0a59573bdaf675280c402e40
title: Set Up Channels in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_setup_channels.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_channels.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e1a7024d065a218cd56aaa3305442e0ffe8414b54f840b1c36bab4eddbdbc214
description: Marketing Cloud Next supports a multichannel marketing strategy that includes email, landing pages, SMS, and WhatsApp. Learn how to configure the required settings for each channel.
products:
  - Marketing
release: "264"
---
# Set Up Channels in Marketing Cloud Next

Marketing Cloud Next supports a multichannel marketing strategy that includes email, landing pages, SMS, and WhatsApp. Learn how to configure the required settings for each channel.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

- **[Configure Required Email Settings](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_email_verify_sender.htm&release=264.0.0&type=5)**  
    To send emails, you must authenticate a domain for sending, verify at least one sender email address, and provide a physical address to include in your email. In some cases, such as upgrading from Starter or Pro Suite, you can transfer email sending capabilities to Marketing Cloud Next.
- **[Set Up Mobile App Messaging in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_mobile_app.htm&release=264.0.0&type=5)**  
    In Marketing Cloud Next, you can use segments and Flow Builder to send timely, personalized notifications to users of your apps. To start sending mobile app messages, add and configure your app in Setup.
- **[Set Up Custom Mobile App Events in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_custom_mobile_app_events.htm&release=264.0.0&type=5)**  
    Track user behavioral interactions like button clicks, screen views, or purchases within your mobile app.
- **[Set Up SMS Messages in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_sms.htm&release=264.0.0&type=5)**  
    When you have the SMS messaging add-on, you can create and send SMS messages from Marketing Cloud Next. Before you can start sending, your business must request and register one or more codes. Short codes and long codes are the numbers associated with incoming and outgoing messages. The registration process can take several weeks, so make sure to plan ahead.
- **[Set Up WhatsApp in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_whatsapp.htm&release=264.0.0&type=5)**  
    Reach a global audience with personalized conversational messages that can include text, audio, video, and other rich content.
- **[Set Up RCS in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_rcs.htm&release=264.0.0&type=5)**  
    Reach customers directly in their native messaging app with interactive, rich-media content, including rich cards, carousels, and suggested actions.
- **[Ensure Compliance with Consent Settings](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_consent.htm&release=264.0.0&type=5)**  
    Marketing Cloud Next can help you stay in compliance with regulatory bodies and provide your customers with their preferred experience. These tools help you organize contact details, communication subscriptions, and preference forms.
- **[Domain Settings in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_domains_ref.htm&release=264.0.0&type=5)**  
    Depending on your business needs, you can configure one or more domains to handle different jobs. You can choose My Domain to use a Salesforce subdomain or configure your own custom domain for hosting content. You can also create a tracking domain if you plan to use SMS messaging. Configuring DKIM (DomainKeys Identified Mail) authentication for sending emails is required.
- **[Dedicated IP Provisioning in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_dedicated_ip_provisioning.htm&release=264.0.0&type=5)**  
    Build and maintain your sender reputation with a dedicated IP pool for your org. Marketing Cloud Next provides you a dedicated IP pool as your send volume grows, so Internet Service Providers (ISPs) see a consistent sending history for your messages.