---
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title: Set Up a Visitor Conversion Trigger
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_set_up_visitorconversion_trigger.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_set_up_visitorconversion_trigger.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 741128116968e2ecbbbc5a16dfda5e0097820d087db2ba69a1bcc321afc163eb
description: Configure a visitor conversion trigger to reach customers who visit your website a minimum number of times in a set period, but don't purchase or view a product page in that time. Salesforce evaluates your customers every day and automatically launches a personalized, multichannel journey when a shopper qualifies, so what once took days of segment building and journey wiring now takes minutes with no custom development.
products:
  - Marketing
release: "264"
---
# Set Up a Visitor Conversion Trigger

Configure a visitor conversion trigger to reach customers who visit your website a minimum number of times in a set period, but don't purchase or view a product page in that time. Salesforce evaluates your customers every day and automatically launches a personalized, multichannel journey when a shopper qualifies, so what once took days of segment building and journey wiring now takes minutes with no custom development.

### Required Editions

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d56938e45 ">To set up visitor conversion triggers:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d56938e45 ">Marketing Triggers Admin permission set</td>

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Before you begin, map customer data from your app with the required Data Model Objects (DMOs). For the data model object mappings used by this trigger, see [DMO Mappings for Visitor Conversion Trigger](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_dmo_mappings_visitorconversion_trigger.htm&release=264.0.0&type=5 "For the visitor conversion trigger, map profile, engagement, and contact point DMOs with your customer data.").

1. From Setup, in the Quick Find box, enter Marketing Features, and then select **Triggers**.
2. In the Visitor Conversion trigger, click **Manage Configuration**.
3. From the trigger configuration page, turn on the trigger.
4. In the Map Data to Data Model Objects (DMOs) section, verify that all required DMOs are mapped with your customer data.
    
    A check mark next to the DMO indicates that it's mapped correctly.
5. In Set Conditions, set the **Inactivity Period**, which is the time to wait after a customer's last interaction before this trigger activates.
    
    Specify an inactivity period between 1 and 90 days.
6. In Inactivity Criteria, select the criteria that qualify a shopper as inactive for this trigger, such as **No purchase** or **No product page visit**.
    
    The No purchase filter is automatically applied. Select additional criteria to further refine inactivity.
7. Set **Minimum Website Visits** to the minimum number of visits required to qualify a shopper for this trigger.
    
    Enter 1 or more visits.
8. In Configure the First Message, set the **Send Time** for the message.
    
    Send time uses your org's default time zone. To add more messages, create a flow with this trigger.
9. In the Select Channels section, select one or more channels to send trigger messages, such as Email, SMS or RCS, or WhatsApp.
    
    Make sure that the relevant channels are set up in the org and the Contact Point DMOs are mapped.

After setup, marketers can use the **Visitor Conversion** automation event in flows. This event includes individual and contact context in the flow resource. Available fields are: Engagement date, Individual ID, First Name, Last Name, Email Address, SMS and RCS Number, and WhatsApp Number.

To build a flow quickly, use the Visitor Conversion flow template. See [Create a Flow for Your Triggers from a Template](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_flow_templates.htm&release=264.0.0&type=5 "Create a flow from a flow template to send trigger messages without starting from scratch. Each template includes ready-to-use email content, and merges field values such as {First Name} are personalized from the event payload when the flow runs. With a template, marketers launch a personalized, multichannel journey when a customer qualifies, without building audience segments or writing custom code.").

- **[DMO Mappings for Visitor Conversion Trigger](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_dmo_mappings_visitorconversion_trigger.htm&release=264.0.0&type=5)**  
    For the visitor conversion trigger, map profile, engagement, and contact point DMOs with your customer data.