--- schema_version: "1" id: ba096012478e4bfbb3b3a7cb1fb9b8dada3922d978dfc6d6f5c753967ee3da5e title: Set Up a Reengagement Trigger collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_set_up_reengagement_trigger.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_set_up_reengagement_trigger.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 58599caaf80270d1388591a0ae245b27b1b1493d227d6997b0d6d41d4916186d description: Configure a reengagement trigger to win back previously active customers who were engaged before a lookback period, but not within it. products: - Marketing release: "264" --- # Set Up a Reengagement Trigger Configure a reengagement trigger to win back previously active customers who were engaged before a lookback period, but not within it. ### Required Editions [View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").
User Permissions Needed
To set up reengagement triggers: Marketing Triggers Admin permission set
Before you begin, map customer data from your app with the required Data Model Objects (DMOs). For the data model object mappings used by this trigger, see [DMO Mappings for Reengagement Trigger](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_dmo_mappings_reengagement_trigger.htm&release=264.0.0&type=5 "For the reengagement trigger, map profile, engagement, and contact point DMOs with your customer data."). The Reengagement trigger wins back customers who were active before but have since lapsed. Salesforce evaluates your customers every day and automatically launches a personalized, multichannel journey when a customer qualifies, so you re-engage the right shoppers without building or refreshing audience segments. 1. From Setup, in the Quick Find box, enter Marketing Features, and then select **Triggers**. 2. In the Reengagement trigger, click **Manage Configuration**. 3. From the trigger configuration page, turn on the trigger. 4. In the Map Data to Data Model Objects (DMOs) section, verify that all required DMOs are mapped with your customer data. A check mark next to the DMO indicates that it's mapped correctly. 5. In Set Conditions, set the **Lookback Period**, which is how far back to look for a customer's engagement. Specify a lookback period between 1 and 90 days. 6. In Eligibility Criteria, choose the actions that count as engagement, such as **Purchased a product before the lookback period, but not within it** or **Visited a product page before the lookback period, but not within it**. Select at least one action. A customer is eligible when they performed at least one selected action before the lookback window, but none within it. 7. In Configure the First Message, set the **Send Time** for the message. Send time uses your org's default time zone. To add more messages, create a flow with this trigger. 8. In Manage Frequency, review how often the trigger runs. This trigger runs every day. 9. In the Select Channels section, select one or more channels to send trigger messages, such as Email, SMS or RCS, or WhatsApp. Make sure that the relevant channels are set up in the org. ![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_example.png) Example The trigger runs daily and looks for customers who were active before the lookback period, but not within it. For example, if **Lookback Period** is 60 days and you select **Purchased a product before the lookback period, but not within it**, a customer who purchased more than 60 days ago but not in the last 60 days becomes eligible and receives the message at the send time you set. After setup, marketers can use the **Reengagement** automation event in flows. This event includes individual and contact context in the flow resource. Available fields are: Engagement date, Individual ID, First Name, Last Name, Email Address, SMS and RCS Number, and WhatsApp Number. To build a flow quickly, use the Reengagement flow template. See [Create a Flow for Your Triggers from a Template](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_flow_templates.htm&release=264.0.0&type=5 "Create a flow from a flow template to send trigger messages without starting from scratch. Each template includes ready-to-use email content, and merges field values such as {First Name} are personalized from the event payload when the flow runs. With a template, marketers launch a personalized, multichannel journey when a customer qualifies, without building audience segments or writing custom code."). - **[DMO Mappings for Reengagement Trigger](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_dmo_mappings_reengagement_trigger.htm&release=264.0.0&type=5)** For the reengagement trigger, map profile, engagement, and contact point DMOs with your customer data.