---
schema_version: "1"
id: 7f14724455c52e9f0a7c3dc08e96737fb33509f76ff33fe055bace0aee14bf95
title: Set Up a First Purchase Anniversary Trigger
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_set_up_anniversary_trigger.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_set_up_anniversary_trigger.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 630bad804a0bb1d1cf1a56fc30dbeda86d0b5454e7f61996350ee6a50e6fb756
description: Configure a first purchase anniversary trigger to reach customers on the anniversary of their first purchase or a set number of days before it.
products:
  - Marketing
release: "264"
---
# Set Up a First Purchase Anniversary Trigger

Configure a first purchase anniversary trigger to reach customers on the anniversary of their first purchase or a set number of days before it.

### Required Editions

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="vertical-align:top;" id="d80014e45">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d80014e45 ">To set up first purchase anniversary triggers:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d80014e45 ">Marketing Triggers Admin permission set</td>

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Before you begin, map customer data from your app with the required Data Model Objects (DMOs). For the data model object mappings used by this trigger, see [DMO Mappings for First Purchase Anniversary Trigger](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_dmo_mappings_anniversary_trigger.htm&release=264.0.0&type=5 "For the first purchase anniversary trigger, map profile, engagement, and contact point DMOs with your customer data.").

1. From Setup, in the Quick Find box, enter Marketing Features, and then select **Triggers**.
2. In the First Purchase Anniversary trigger, click **Manage Configuration**.
3. From the trigger configuration page, turn on the trigger.
4. In the Map Data to Data Model Objects (DMOs) section, verify that all required DMOs are mapped with your customer data.
    
    A check mark next to the DMO indicates that it's mapped correctly.
5. In Day of First Message Send, set **Days Before Anniversary** to the number of days before the anniversary to send the first message.
    
    Enter 0 to send the message on the purchase anniversary. Specify a value from 1 through 60 days to send it earlier.
6. Set the **Send Time** for the message.
    
    Send time uses your org's default time zone. Every eligible customer receives the message at this time.
7. In the Select Channels section, select one or more channels to send trigger messages, such as Email, SMS or RCS, or WhatsApp.
    
    Make sure that the relevant channels are set up in the org and the Contact Point DMOs are mapped.

After setup, marketers can use the **First Purchase Anniversary** automation event in flows. This event includes individual, purchase, and contact context in the flow resource. Available fields are: Engagement date, Individual ID, First Name, Last Name, First Purchase Date, Email Address, SMS and RCS Number, and WhatsApp Number.

To build a flow quickly, use the First Purchase Anniversary flow template. See [Create a Flow for Your Triggers from a Template](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_flow_templates.htm&release=264.0.0&type=5 "Create a flow from a flow template to send trigger messages without starting from scratch. Each template includes ready-to-use email content, and merges field values such as {First Name} are personalized from the event payload when the flow runs. With a template, marketers launch a personalized, multichannel journey when a customer qualifies, without building audience segments or writing custom code.").

- **[DMO Mappings for First Purchase Anniversary Trigger](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_dmo_mappings_anniversary_trigger.htm&release=264.0.0&type=5)**  
    For the first purchase anniversary trigger, map profile, engagement, and contact point DMOs with your customer data.