---
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id: a7a62687018273e827ec9fc4974bc21fd684e9139737b094c874aa9423e46a43
title: Set Up Analytics Reports and Dashboards
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_reports.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_reports.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6156256c58a035a92eaeb256090e71a54536cef7553f5cd8ca27cd5f06d61936
description: Marketing analytics packages include preconfigured dashboards and folders with reporting data about your marketing efforts.
products:
  - Marketing
release: "264"
---
# Set Up Analytics Reports and Dashboards

Marketing analytics packages include preconfigured dashboards and folders with reporting data about your marketing efforts.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)

Note Starting in Summer ’26, Data Cloud Report analytics managed packages are available only in orgs where Marketing Cloud Next was provisioned with a default data space before Summer ’26.

- Existing customers can find these packages by going to **Setup** | **Marketing Cloud** | **Reporting and Optimization** | **Analytics**.
- All other customers, including anyone in a non-default data space or business unit and new customers on Marketing Cloud Next **Growth** or **Advanced** editions, can install [Marketing Performance Intelligence](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_marketing_performance.htm&release=264.0.0&type=5 "Set up Tableau Next to unify marketing data and analytics with Data 360, Tableau Next, and the Marketing Semantic Data Model. Use embedded reports and comprehensive dashboards to analyze campaign and content performance, track marketing goals, understand customer journeys, and identify opportunities to improve ROI.") instead. Marketing Performance Intelligence provides an equivalent experience with an updated user interface powered by Tableau Next.

Before you install the analytics packages, confirm that the Unified Experience for Analytics Home is turned on in your org. This setting controls access to the Analytics tab, where the installed dashboards, reports, and folders appear. From Setup, in the Quick Find box, enter Reports and Dashboards Settings, and then select it. Confirm that Enable the Unified Experience for Analytics Home is selected. See [Enable the Unified Experience for Analytics Home](https://help.salesforce.com/s/articleView?id=analytics.bi_setup_enable_unified_analytics.htm&type=5&language=en_US).

This table lists the main analytics packages that you install to access reporting tools. The Setup label is used on marketing setup pages, and the package names appear on the installation and data stream deployment pages.

To install the Marketing Analytics package, you need at least two available dynamic dashboard licenses. If you've reached the limit, reduce the number of dynamic dashboards in use or purchase more licenses, then retry the installation. See [Find the Dynamic Dashboards in my Organization](https://help.salesforce.com/s/articleView?id=000385369&type=1&language=en_US).

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:25%">
        <col style="width:25%">
        <col style="width:50%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d13616e116">Setup Label</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d13616e119">Package Name</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d13616e122">Details</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Setup Label" class="slds-cell-wrap" style="vertical-align:top;" headers="d13616e116 ">Marketing Engagement Analytics </td>

          <td data-label="Package Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13616e119 ">Marketing Analytics</td>

          <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d13616e122 ">
            <p>This package contains these Analytics folders for dashboards and reports: </p><a name="mktg_admin_reports__ul_csh_qrf_gcc"><!-- --></a>
            <ul id="mktg_admin_reports__ul_csh_qrf_gcc">
              <li>Email Engagement Dashboard</li>

              <li>Email Engagement Dashboard V2</li>

              <li>Email Engagement Reports</li>

              <li>Email Engagement Reports V2</li>

            </ul>
            <p style="margin-bottom:0;">Both dashboards are dynamic, and you can add users to each folder on the
              Analytics tab. </p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Setup Label" class="slds-cell-wrap" style="vertical-align:top;" headers="d13616e116 ">Flow Reports Analytics</td>

          <td data-label="Package Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13616e119 ">Salesforce <span>Data 360</span> - Flow Reports</td>

          <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d13616e122 ">
            <p>This package contains these Analytics folders for dashboards and reports: </p><a name="mktg_admin_reports__ul_c5q_vrf_gcc"><!-- --></a>
            <ul id="mktg_admin_reports__ul_c5q_vrf_gcc">
              <li>Flow Reports</li>

            </ul>
            <p style="margin-bottom:0;">You can add users to each folder on the Analytics tab. </p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Setup Label" class="slds-cell-wrap" style="vertical-align:top;" headers="d13616e116 ">SMS Analytics </td>

          <td data-label="Package Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13616e119 ">Marketing Analytics - SMS</td>

          <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d13616e122 ">
            <p>This package contains these Analytics folders for dashboards and reports: </p><a name="mktg_admin_reports__ul_fy3_csf_gcc"><!-- --></a>
            <ul id="mktg_admin_reports__ul_fy3_csf_gcc">
              <li>SMS UMA Dashboards </li>

              <li>SMS UMA Reports </li>

            </ul>
            <p style="margin-bottom:0;">This package is available only when using the SMS add-on.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Setup Label" class="slds-cell-wrap" style="vertical-align:top;" headers="d13616e116 ">Landing Pages and Forms Analytics</td>

          <td data-label="Package Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13616e119 ">Marketing Analytics - Landing Pages and Forms</td>

          <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d13616e122 ">
            <p>This package contains these Analytics folders for dashboards and reports: </p><a name="mktg_admin_reports__ul_ex2_yrf_gcc"><!-- --></a>
            <ul id="mktg_admin_reports__ul_ex2_yrf_gcc">
              <li>Forms Engagement Dashboards </li>

              <li>Forms Engagement Reports </li>

              <li>Landing Page Engagement Dashboards </li>

              <li>Landing Page Engagement Reports </li>

            </ul>
            <p style="margin-bottom:0;">Before you install this package, add <span>Data 360</span>
              integrations to the default Marketing Landing Pages site.</p>
          </td>

        </tr>
      </tbody>
    </table>

- **[Install and Connect Analytics Objects](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_install_analytics.htm&release=264.0.0&type=5)**  
    Install the analytics packages and add users to analytics folders. Then, head to Digital Experiences to finalize the data connection.

#### See Also

- [_Knowledge Article:_ Increase 'Maximum Number of Dynamic Dashboards' limit](https://help.salesforce.com/s/articleView?id=000387279&type=1&language=en_US)