---
schema_version: "1"
id: 9ae6f160ec7f7207dcc183235199494361183bfaf697bd90f69a7807b8463edf
title: Set Up Marketing Performance Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_marketing_performance.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_marketing_performance.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 135e58741867549b2816447ec551145f6464994235befbcf7fd348b56cef646f
description: Set up Tableau Next to unify marketing data and analytics with Data 360, Tableau Next, and the Marketing Semantic Data Model. Use embedded reports and comprehensive dashboards to analyze campaign and content performance, track marketing goals, understand customer journeys, and identify opportunities to improve ROI.
products:
  - Marketing
release: "264"
---
# Set Up Marketing Performance Intelligence

Set up Tableau Next to unify marketing data and analytics with Data 360, Tableau Next, and the Marketing Semantic Data Model. Use embedded reports and comprehensive dashboards to analyze campaign and content performance, track marketing goals, understand customer journeys, and identify opportunities to improve ROI.

### Required Editions

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d68438e53">User Permissions
              Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d68438e53 ">To turn on Marketing Performance Intelligence:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d68438e53 "><span>Data Cloud Architect</span> and Marketing Cloud Admin permission
              sets</td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d68438e53 ">To view Marketing Performance Intelligence dashboards:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d68438e53 ">
              <p>Tableau Next Included App Business User permission set</p>
              <p>AND</p>
              <p style="margin-bottom:0;">Marketing
                Cloud Manager</p>
            </td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)

Note

Marketing Performance is now [Marketing Performance Intelligence](https://help.salesforce.com/s/articleView?id=mktg.mktg_marketing_performance_intelligence.htm&language=en_US).

If you installed Marketing Performance before Winter ’26, update the app. Remove the current version, and then reinstall the latest version. See [Get the Latest Marketing Performance Intelligence Dashboard](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_marketing_performance.htm&release=264.0.0&type=5 "To access the latest features and dashboards, remove the current Marketing Performance Intelligence app and install the latest version. Salesforce regularly updates Marketing Performance Intelligence reports and dashboards with new features, fields, and enhancements. You can find these updates in the release notes.").

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)

Note

Using the Marketing Performance Intelligence app consumes Data 360 credits, which can increase your bill. Learn more about [the billing impact of Data 360\-powered features](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_billing_impact.htm&language=en_US).

#### See Also

- [_Knowledge Article:_ Marketing Performance Intelligence](https://help.salesforce.com/s/articleView?id=mktg.mktg_marketing_performance_intelligence.htm&release=264.0.0&type=5 "Marketing Performance Intelligence (MPI) combines marketing data and analytics in one place so that you can measure performance across paid, owned, B2B, and offline channels. Use consistent metrics to evaluate campaigns and customer journeys, understand which touchpoints drive conversions, and improve your marketing strategy.")

## Install Marketing Performance Intelligence

Set up Marketing Performance Intelligence for the first time with Data 360 integration, data kits, and analytics workspace.

1. From Setup, in the Quick Find box, enter Marketing Performance Intelligence, and click **Marketing Performance Intelligence**.
2. Confirm that you have these prerequisites:
    1. Make sure that you've installed the [required Marketing data kits](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_data_kits_install_main.htm&release=264.0.0&type=5 "Data kits contain the objects, fields, and data connections that make Marketing Cloud Next work. Marketing data kits are required for all Marketing Cloud Next users, but the sales data kit is optional based on how you manage your CRM data.").
    2. Deploy the Sales Data Kit. To avoid deploying the full kit, [manually map](https://help.salesforce.com/s/articleView?id=data.c360_a_map_custom_data_model_objects.htm&type=5&language=en_US) these fields to the data model object (DMO) in Data Cloud.
        
        <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
                  <colgroup>
                    <col style="width:40%">
                    <col style="width:60%">
                  </colgroup>
                  <thead class="slds-text-title_caps ">
                    <tr class="">
                      <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d68438e221">DMO</th>
                      <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d68438e224">Fields</th>
                    </tr>
                  </thead>
                  <tbody>
                    <tr class="">
                      <td data-label="DMO" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d68438e221 ">Contact Point Email</td>

                      <td data-label="Fields" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d68438e224 ">
                        <ul>
                          <li>
                            <p>Email Latest Bounce Date Time</p>
                          </li>

                          <li>
                            <p>Email Latest Bounce Reason Text</p>
                          </li>

                        </ul>
                      </td>

                    </tr>
                  </tbody>
                </table>
    3. To personalize marketing content with data, [set up Personalization](https://help.salesforce.com/s/articleView?id=mktg.mc_pers.htm&type=5&language=en_US).
    4. To include web tracking data in reports, such as custom tracked link activity, [configure web tracking](https://help.salesforce.com/s/articleView?id=mktg.mktg_consent_tracking_parent.htm&type=5&language=en_US).
    5. To view embedded analytics for Flow elements, [install Flow Performance](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_flow_performance.htm&release=264.0.0&type=5 "Get detailed flow performance analytics for Marketing Cloud Next automation event-triggered, activation-triggered, and audience flows, powered by Tableau Next. These analytics can provide deeper insights into your flow's element runs, so you can make data-driven decisions.").
3. In the Install Marketing Performance Intelligence section, click **Install**.
    
    To start the installation, you must have both the Data Cloud Architect and Marketing Cloud Admin permission sets. Monitor the progress of the installation on the Marketing Performance Intelligence tab. To view the success or failure messages associated with your install, under Monitoring, click the event name.
4. In the Assign Marketing Performance Intelligence Permissions section, click **Go to Permission Set**. Assign the **Tableau Next Included App Business User** and the **Marketing Cloud Manager** permission sets to any users who require access to Marketing Performance Intelligence data.
    
    See [Assign Marketing Permission Sets](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_perms_assign.htm&release=264.0.0&type=5 "After you set up data streams, create users and assign permissions. To make sure that users have access to the right objects and features, use the Marketing Cloud Admin or Marketing Cloud Manager permission sets. You can assign permission sets to individual users or assign them in bulk.").
5. In the Marketing app, check the Data Management and Marketing Analytics tabs to confirm that your data and dashboards are available.
    
    _In the Marketing app, check the Data Management and Marketing Analytics tabs to confirm that your data and dashboards are available._
    
    To learn more about Marketing Performance Intelligence dashboards, see [Measure Success](https://help.salesforce.com/s/articleView?id=mktg.mktg_reporting.htm&release=264.0.0&type=5 "Monitoring performance and reporting on your successes are a significant part of a marketer’s job. Marketing Cloud Next includes reporting options powered by Data 360 and Tableau Next.").

## Get the Latest Marketing Performance Intelligence Dashboard

To access the latest features and dashboards, remove the current Marketing Performance Intelligence app and install the latest version. Salesforce regularly updates Marketing Performance Intelligence reports and dashboards with new features, fields, and enhancements. You can find these updates in the release notes.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)

Note

Rich Communication Services (RCS) analytics is available by default after you [set up an eligible RCS channel](https://help.salesforce.com/s/articleView?id=mktg.um_channel_rcs_overview.htm&type=5&language=en_US), deploy its [required data kits](https://help.salesforce.com/s/articleView?id=mktg.um_enable_channel.htm&type=5&language=en_US), and install the latest version of the Marketing Performance Intelligence app. It doesn’t require an additional analytics license.

1. From Setup, in the Quick Find box, enter Marketing Performance Intelligence, and then click **Marketing Performance Intelligence**.
2. Go to the Marketing Performance Intelligence tab.
3. Delete the existing app.
    
    ![Marketing Performance Intelligence tab showing a successful install and a Delete button.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/mktg_all/images/mktg_262_delete_mpi_app.png)
4. Make sure that you’ve updated the [required Marketing data kits](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_data_kits_install_main.htm&release=264.0.0&type=5 "Data kits contain the objects, fields, and data connections that make Marketing Cloud Next work. Marketing data kits are required for all Marketing Cloud Next users, but the sales data kit is optional based on how you manage your CRM data.").
5. After the data kits update and show a Deployed status, reinstall the Marketing Performance Intelligence app from the Setup tab.
    
    ![Marketing Performance Intelligence Setup page with an Install button.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/mktg_all/images/mktg_262_performance_intelligence.png)
6. To view the updated dashboard, open the Marketing Analytics tab in the Marketing app.